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The Pet Market - Market Assessment 2003
Key Note Publications Ltd, May 2003
Executive Summary 6
Chapter 1. Introduction 7
Definitions 7
Pet Food 7
Pet Accessories 7
Pet Insurance 8
Chapter 2. Strategic Overview 9
Market Dynamics and Segmentation 9
Background Factors 9
Marketsize and Segmentation 11
Competitive Structure 13
Distribution 14
The Consumer 14
Chapter 3. Pet Food 17
Background 17
Marketsize 17
Segmentation 19
Cat and Dog Foods 19
Moist and Semi-Moist 19
Dry 19
Treats 20
Other Pet Food 21
Competitive Structure 22
Selected UK Pet Food Suppliers and Brands 22
AJM Pet Products 22
Arden Grange 22
Armitage 23
Burgess 23
Butcher's 23
Capern 23
Denes 23
Hills Pet Nutrition 23
IAMS 23
Masterfoods 23
Nestlé Purina 24
Pero 24
Supreme 24
Tetra UK 24
Wagg Foods 24
Marketing and Advertising 24
Recent Developments 28
Distribution 28
Chapter 4. Pet Accessories 30
Background 30
Marketsize 30
Market Segmentation 31
Pet Toys 31
Pet Housing and Bedding 32
Grooming and Hygiene Equipment 32
Pet Restraints 32
Feeding Utensils 32
Miscellaneous Accessories 32
Competitive Structure 33
Marketing and Advertising 35
Recent Developments 35
Consumer TRENDS 35
Distribution 36
Chapter 5. Pet Insurance 37
Background 37
Marketsize 37
Segmentation 38
Marketing and Advertising 38
SUPPLIERS 39
Distribution 40
Chapter 6. An International Perspective 41
Overview 41
EUROPE 41
Recent Developments 41
US 41
Recent Developments 42
Procter & Gamble versus Colgate-Palmolive 42
Chapter 7. PEST Analysis 43
POLITICAL FACTORS 43
ECONOMIC FACTORS 43
SOCIAL FACTORS 44
TECHNOLOGICAL FACTORS 44
Chapter 8. Consumer Dynamics 45
Overview 45
BUYING PET FOOD 47
S1: 'I am happy to spend a bit extra on food for my pet to make sure it provides all the nutrients it needs.' 47
S2: 'I look for Competitive prices and special offers when buying food for my pet.' 47
S3: 'I buy only the cheapest possible food for my pet.' 47
ATTITUDES TOWARDS PET RETAILERS 50
S4: 'It is important that pet retailers offer a wide range of accessories and choice of brands/types.' 50
S5: 'It is important that pet retailers are able to offer expert advice on all aspects of pet ownership and the most suitable products to buy.' 50
ATTITUDES TOWARDS BUYING PET ACCESSORIES 52
S6: 'I only buy pet accessories when absolutely necessary, e.g. if a feeding bowl breaks or lead snaps.' 52
S7: 'I regularly (at least twice a year) purchase items such as toys for my pet(s).' 52
S8: 'I have not bought anything for my pet(s), apart from food, in the past year.' 52
PURCHASING PREFERENCES 54
S9: 'In the past year I have purchased pet accessories (e.g. toys, leads, beds, etc.) from the superMarketat the same time as purchasing other groceries and pet food.' 54
S10: 'In the past year I have purchased pet accessories from a high street pet shop or the vet.' 54
S11: 'In the past year I have purchased pet accessories (e.g. toys, leads, beds, etc.) from a large pet superstore.' 56
S12:'I have bought/would consider buying pet accessories by mail order or through the Internet.' 57
PET INSURANCE 59
S13: 'Pet insurance is too expensive and a waste of money.' 59
S14: 'I have taken out pet insurance for my dog or cat.' 59
S15: 'I am considering taking out pet insurance in the future.' 59
Chapter 9. Company Profiles 64
ANCOL PET PRODUCTS LTD 64
Corporate Strategy 64
Recent Developments 64
Profitability 64
Table 26: Financial Results for Ancol Pet Products Ltd (£000), Years Ending 31st December 1999-2001 64
ARMITAGE BROTHERS PLC 65
Corporate Strategy 65
Recent Developments 65
Profitability 65
Table 27: Financial Results for Armitage Brothers PLC (£000), Years Ending 28th May 2000, 27th May 2001 and 6th June 2002 65
MASTERFOODS 66
Corporate Strategy 66
Recent Developments 66
Marketing and Advertising 66
Profitability 67
NESTLÉ PURINA PETCARE (UK) LTD 67
Corporate Strategy 67
Recent Developments 67
Profitability 67
Table 28: Financial Results for Nestlé Purina Petcare (UK) Ltd† (£000), Years Ending 31st December 1999-2001 68
PETPLAN LIMITED 68
Corporate Strategy 68
Recent Developments 68
Profitability 69
Table 29: Financial Results for Petplan Ltd (£000), Years Ending 31st December 1999-2001 69
PETS AT HOME 69
Corporate Strategy 69
Recent Developments 69
Profitability 69
Table 30: Financial Results for Pets at Home (£000), Years Ending 30th March 2000, 29th March 2001 and 28th March 2002 70
Chapter 10. The Future 71
Developments 71
Forecasts 72
Table 31: The Forecast UK Pet Products Marketby Sector by Value (£m at rsp and index 2003=100), 2003-2007 73
Chapter 11. Further Sources 74
Associations 74
Publications 74
General Sources 74
Bonnier Information Sources 75
Other Sources 76
Table 1: Trends in Pet Ownership (million and index 1998=100), 1998-2002 9
Table 2: UK Population of Pets (million), 2000 and 2001 10
Table 3: The UK Pet Marketby Sector by Value (£m at rsp and index 1998=100), 1998-2002 12
Table 4: The UK Pet Marketby Sector by MarketShare (%), 1998-2002 13
Table 5: Pet Ownership (% of adults), February 2003 15
Table 6: Profile of Pet Owners (% of adults), February 2003 16
Table 7: The UK Marketfor Pet Food by Sector by Value (£m at rsp and index 1998=100), 1998-2002 17
Table 8: The UK Dog Food Marketby Sector Share (%), 2000-2002 20
Table 9: The UK Cat Food Marketby Sector Share (%), 2000-2002 21
Table 10: Main Media Advertising Expenditure on Dog Food (£000), Year Ending December 2002 25
Table 11: Main Media Advertising Expenditure on Cat Food (£000), Year Ending December 2002 26
Table 12: Retail Sales of Pet Food by Type of Outlet by Value (%), 2002 28
Table 13: The UK Marketfor Pet Accessories by Value (£m at rsp and index 1998=100), 1998-2002 30
Table 14: The UK Marketfor Pet Accessories by Type by Value and MarketShare (£m and %), 1999 and 2002 33
Table 15: Selected UK Pet Accessory Suppliers and Brands, 2002 34
Table 16: The UK Marketfor Pet Insurance by Value (£m at rsp and index 1998=100), 1998-2002 37
Table 17: Main Media Advertising Expenditure on Pet Insurance (£000), Year Ending December 2002 39
Table 18: Overview of Attitudes Towards Pet Food, Pet Accessories and Pet Insurance (% of adults), 2003 46
Table 19: Attitudes Towards Buying Food for Pets (% of adults), February 2003 48
Table 20: Attitudes Towards Pet Retailers (% of adults), February 2003 50
Table 21: Attitudes Towards Buying Pet Accessories (% of adults), February 2003 53
Table 22: Purchasing From Supermarkets and High Street Pet Shops/Vets (% of adults), February 2003 55
Table 23: Purchasing From Large Pet Superstores and by Mail Order or the Internet (% of adults), February 2003 57
Table 24: Attitudes Towards Pet Insurance (% of adults), February 2003 60
Table 25: Profiles of Those Who Have or Are Considering Pet Insurance (% of adults), February 2003 62
Figure 1: Trends in Pet Ownership (million), 1998-2002 10
Figure 2: The UK Marketfor Pet Food by Sector by Value (£m at rsp), 1998-2002 18
Figure 3: Retail Sales of Pet Food by Type of Outlet by Value (%), 2002 29
Figure 4: The UK Marketfor Pet Accessories by Value (£m at rsp), 1998-2002 31
Figure 5: The UK Marketfor Pet Insurance by Value (£m at rsp), 1998-2002 38
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