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Toiletries Market Report Plus 2003
Key Note Publications Ltd, June 2003

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TABLE OF CONTENTS:

Executive Summary 1

1. Market Definition 11

REPORT COVERAGE 11
MARKET SECTORS 11
Personal Wash and Bathroom Products 11
Hair Care Products 11
Skin Care Products 11
Oral Care Products 12
Shaving Products 12
MARKET TRENDS 12
Outsourcing 12
Use of Preservatives 12
Whitening Toothpastes 12
Nutraceuticals 13
ECONOMIC TRENDS 13
Gross Domestic Product 13
Table 1: Index of Growth in UK Gross Domestic Product at Current Prices (index 1995=100), 1997-2001 13
Inflation 14
Table 2: UK Rate of Inflation (%), 1998-2002 14
Population 14
Table 3: UK Resident Population by Sex (000 and %), Mid-Years 1998-2002 15
Unemployment 15
Table 4: UK Unemployment Rate and Actual Number of Unemployed Persons (% and 000), 1998-2002 15
Household Disposable Income 16
Table 5: Index of Household Disposable Income (index 1971=100), 1997-2000 16
MARKET POSITION 16
The UK 16
Table 6: Consumer Expenditure on Personal Care Miscellaneous Goods and Services (£m), 1998-2002 17
The European Market 17

2. Market Size 18

THE TOTAL MARKET 18
Table 7: The UK Market for Toiletries by Sector by Value at Current Prices (£m at rsp), 1998-2002 18
BY MARKET SECTOR 18
Personal Wash and Bathroom Products 18
Table 8: The UK Sector for Personal Wash and Bathroom Products by Subsector by Value at Current Prices (£m at rsp), 2002 19
Hair Care Products 19
Table 9: The UK Sector for Hair Care Products by Subsector by Value at Current Prices (£m at rsp), 2002 19
Skin Care Products 20
Table 10: The UK Sector for Skin Care Products by Subsector by Value at Current Prices (£m at rsp), 2002 20
Oral Care Products 20
Table 11: The UK Sector for Oral Care Products by Subsector by Value at Current Prices (£m at rsp), 2002 21
Shaving Products 21
Table 12: The UK Sector for Shaving Products by Subsector by Value at Current Prices (£m at rsp), 2002 21
OVERSEAS TRADE 21
Table 13: UK Imports and Exports of Toiletries by Value (£m), 2002 22
Imports 22
Table 14: Intra-EC Arrivals and Extra-EC Imports of Toiletries by Sector by Value (£m), 2002 22
Intra-EC Arrivals 23
Extra-EC Imports 23
Exports 23
Table 15: Intra-EC Dispatches and Extra-EC Exports of Toiletries by Subsector by Value (£m), 2002 24
Intra-EC Dispatches 24
Extra-EC Exports 24

3. Industry Background 25

RECENT HISTORY 25
INDUSTRY SYNOPSIS 25
Table 16: Industry Synopsis for the Manufacture of Perfumes and Toilet Preparations (£000, % and £) 26
NUMBER OF COMPANIES 26
Manufacturing 26
Table 17: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Perfumes and Toilet Preparations by Turnover Sizeband (number and %), 2003 27
Retailing 27
Table 18: Number of UK VAT-Based Enterprises Engaged in the Retail Sale of Cosmetic and Toilet Articles by Turnover Sizeband (number and %), 2003 28
EMPLOYMENT 28
Manufacturing 28
Table 19: Number of UK VAT-Based Local Units Engaged in the Manufacture of Perfumes and Toilet Preparations by Number of Employees (number and %), 2003 29
REGIONAL VARIATIONS IN THE MARKETPLACE 29
DISTRIBUTION 29
Multiple Grocers 29
High Street Stores 30
Direct Selling 30
HOW ROBUST IS THE MARKET? 30
LEGISLATION 31
Cosmetics Directive 31
TRADE ASSOCIATIONS 32
The British Aerosol Manufacturers' Association 32
The British Fragrance Association 32
COLIPA 32
The Cosmetic, Toiletry & Perfumery Association Ltd 32
Society of Cosmetic Scientists 32

4. Competitor Analysis 33

THE MARKETPLACE 33
MARKET LEADERS — MANUFACTURERS 33
Table 20: Leading Manufacturers Involved in the Toiletries Industry by Turnover (£000), Latest Account Date 33
Avon European Holdings Ltd 34
Company Structure 34
Current and Future Developments 34
Financial Results 34
Colgate-Palmolive (UK) Ltd 34
Company Structure 34
Current and Future Developments 34
Financial Results 34
Gillette UK Ltd 35
Company Structure 35
Current and Future Developments 35
Financial Results 35
L'Oréal (UK) Ltd 35
Company Structure 35
Current and Future Developments 35
Financial Results 35
Procter & Gamble Ltd 35
Company Structure 35
Current and Future Developments 36
Financial Results 36
Unilever PLC 36
Company Structure 36
Current and Future Developments 36
Financial Results 36
Table 21: Unilever Cosmetics International (UK) Ltd and Lever Fabergé Ltd by Turnover and Pre-Tax Profit (£000), Years Ending December 2000 and 2001 37
MARKET LEADERS — RETAILING 37
The Body Shop International PLC 37
Company Structure 37
Current and Future Developments 37
Financial Results 38
Table 22: Financial Results for the UK and Republic of Ireland Region of The Body Shop International PLC (£m, number and %), 53 weeks to 3rd March 2001 and Year to 2nd March 2002 38
The Boots Company PLC 38
Company Structure 38
Current and Future Developments 39
Financial Results 39
Superdrug Stores PLC 40
Company Structure 40
Current and Future Developments 40
Financial Results 40
OUTSIDE SUPPLIERS 40
Research and Development 40
Raw Materials 41
Processing Machinery, Packaging and Components 41
Own Label Suppliers 42
MARKETING ACTIVITY 42
Main Media Advertising Expenditure 42
Table 23: Main Media Advertising Expenditure on Toiletries by Sector (£000), Years to December 2001 and 2002 42
Expenditure by Product Category 43
Personal Wash and Bathroom Products 43
Table 24: Personal Wash and Bathroom Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to December 2002 44
Hair Care Products 45
Table 25: Hair Care Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to December 2002 45
Skin Care Products 46
Table 26: Skin Care Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to December 2002 46
Oral Care Products 46
Table 27: Toothpaste, Polishes and Other Oral Hygiene Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to December 2002 47
Shaving Products 47
Table 28: Shaving Products Receiving the Highest Levels of Main Media Advertising Expenditure (£000), Year to December 2001 47
Recent Promotions 47
Clarins 47
Insignia 48
Lacoste 48
Lynx Pulse 48
Veet 48
Other Marketing Activities 48
Regional Press Advertising 48
Celebrities 48
Endorsing Products 49
Sponsorship 49
Websites 49
Exhibitions 49

5. Brand Strategy 51

INTRODUCTION 51
THE WORLD'S MOST VALUABLE BRANDS 51
Table 29: The World's Most Valuable Toiletries Brands by Rank, Value and Country of Origin ($bn and %), 2002 51
TOP UK PERSONAL CARE BRANDS BY PRODUCT SECTOR 52
Personal Wash and Bathroom Products 52
Hair Care Products 52
Skin Care Products 53
Oral Care Products 53
Shaving Products 53
BRANDS BY COMPANY 53
Colgate-Palmolive (UK) Ltd 53
Gillette UK Ltd 53
L'Oréal (UK) Ltd 54
Procter & Gamble Ltd 54
PZ Cussons PLC 54
Unilever Group 54
Own Label 54

6. Strengths, Weaknesses, Opportunities and Threats 55

STRENGTHS 55
WEAKNESSES 55
OPPORTUNITIES 56
THREATS 56

7. Buying Behaviour 57

HOUSEHOLD EXPENDITURE 57
Table 30: Average Weekly Household Expenditure on Cosmetics, Toiletries, etc. by Gross Income Decile Group (£), 2001/2002 57
CONSUMER PENETRATION 58
Hair Care Products 58
Usage 58
Table 31: Usage of Hair Care Products by Men and Women (% of users), 2002 58
Table 32: Types of Shampoo and Styling Aids Used by Men and Women (% of users), 2002 59
Penetration by Age and Socio-Economic Group 59
Shampoo 59
Table 33: Users of Shampoo by Age Group and Social Grade (% of respondents), 2002 60
Conditioner 60
Table 34: Users of Conditioner by Age Group and Social Grade (% of respondents), 2002 61
Hairspray 61
Table 35: Users of Hairspray by Age Group and Social Grade (% of respondents), 2002 62
Hair Gel, Mousses, etc. 62
Table 36: Users of Hair Gel, Mousses, etc. by Age Group and Social Grade (% of respondents), 2002 63
Hair Colorants, Lighteners and Bleach 63
Table 37: Users of Hair Colorants, Lighteners and Bleach by Age Group and Social Grade (% of women), 2002 64
Frequency of Use 64
Table 38: Frequency of Use of Hair Care Products (% of respondents), 2002 65
Other Toiletries 65
Usage 65
Table 39: Usage of Other Toiletries (% of users), 2002 66
Bath Oils, Liquids and Additives 66
Table 40: Users of Bath Oils, Liquids and Additives by Age Group and Social Grade (% of respondents), 2002 67
Shower Gels 67
Table 41: Users of Shower Gel by Age Group and Social Grade (% of respondents), 2002 68
Talcum Powder 68
Table 42: Users of Talcum Powder by Age Group and Social Grade (% of respondents), 2002 69
Deodorant 69
Table 43: Users of Deodorant by Age Group and Social Grade (% of respondents), 2002 70
Type of Deodorant Used 70
Table 44: Type of Deodorant Used by Men and Women (% of users), 2002 70
Suntan Lotions, Oils and Creams 70
Table 45: Users of Suntan Lotions, Oils and Creams by Age Group and Social Grade (% of respondents), 2002 71
Shaving Foam, Gel, Cream and Sticks 71
Table 46: Users of Shaving Preparations by Age Group and Social Grade (% of male respondents), 2002 71
Frequency of Use of Other Toiletries 72
Bath Oils, Liquids and Additives 72
Shower Gels 72
Talcum Powder 72
Deodorant 72
Suntan Lotions, Oils and Creams 73
Shaving Foam, Gel, Cream and Sticks 73

8. Current Issues 74

CLOSURES, MERGERS AND ACQUISITIONS 74
The Boots Company PLC 74
COSi Wales Ltd 74
The Procter & Gamble Company 74
Schick-Wilkinson Sword 74
Superdrug Stores PLC 75
BOARD AND SENIOR MANAGEMENT CHANGES 75
Aveda Corporation 75
The Body Shop International PLC 75
The Boots Company PLC 76
Colgate-Palmolive 76
COLIPA 76
Cosmetic, Toiletry & Perfumery Association 76
Gillette 76
Johnson & Johnson 77
KMI 77
PZ Cussons PLC 77
Remington Products 77
Superdrug Stores PLC 77
Unilever Cosmetics International 77
NEW PRODUCTS 78
The Body Shop International 78
Colgate Sensitive 78
Double Bubble 78
Elastoplast Footcare 78
Extreme 78
FreeGlider 78
LynxDry 79
Nivea 79
Prostyling 79
Pure Zone 79
Regenium XY 79
The Sanctuary Connections Ltd 79
Speedo Protek Performance 79
MATTERS OF CONCERN TO THE TOILETRIES INDUSTRY 80
Testing of Cosmetic and Toiletry Ingredients on Animals 80
Potentially Hazardous Ingredients 80
Labelling 81
Effectiveness of Products 81

9. The Global Market 83

PERSONAL CARE PRODUCTS 83
The Global Market 83
The European Market 83
PRINCIPAL GLOBAL COMPETITORS 83
The Body Shop International PLC 83
The US and Canada 84
Table 47: Financial Results for the Americas Region of The Body Shop International PLC (£m), 53 Weeks to 3rd March 2001 and 52 weeks to 2nd March 2002 84
Europe, Middle East and Africa 84
Table 48: Financial Results for The Body Shop International PLC in Europe, the Middle East and Africa Region (£m), 53 weeks to 3rd March 2001 and 52 weeks to 2nd March 2002 85
Asia Pacific 85
Table 49: Financial Results for The Body Shop International PLC in Asia Pacific Region (£m), 53 weeks to 3rd March 2001 and 52 weeks to 2nd March 2002 86
L'Oréal SA 86
Unilever Group 86
Table 50: Unilever Group Turnover by Geographical Area (*m), 2002 87
Estee Lauder Companies 87
The Procter & Gamble Company 87
Avon Products Incorporated 88
Table 51: Avon Products Inc. Sales by Geographic Region (%), 2002 88
Colgate-Palmolive Company 88
Remington Products 89

10. Forecasts 90

INTRODUCTION 90
Table 52: Average Economic Projections for the UK (% and millions), 2003-2007 90
FORECASTS 2003 TO 2007 90
Table 53: The Forecast UK Market for Toiletries by Sector by Value at Current Prices (£m at rsp), 2003-2007 91
Market Growth 91
Figure 1: The UK Market for Toiletries by Value at Current Prices (£m at rsp), 1998-2007 91
FUTURE TRENDS 92
The Effect of the Economic Climate 92
Population 92
Table 54: Projected UK Population in the UK by Age Group (000), 2002 and 2007 93

11. Company Profiles 94

The Body Shop International Plc 95
The Boots Company Plc 97
Estee Lauder Cosmetics Ltd 99
L'oreal (uk) Ltd 101
Procter & Gamble Ltd 103
Superdrug Stores Plc 105

12. Company Financials 107

13. Further Sources 109

Associations 109
Publications 110
General Sources 110
Bonnier Information Sources 110
Government Publications 111
Other Sources 112


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