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Vegetarian Foods Market Assessment 2003
Key Note Publications Ltd, May 2003
TABLE OF CONTENTS:
Executive Summary 6
1. Introduction 7
BACKGROUND 7
HISTORY 8
RESEARCH 8
The Vegetarian Society 8
PRODUCTS COVERED IN THE REPORT 9
DEFINITIONS WITHIN VEGETARIANISM 9
2. Strategic Overview 12
MARKET DYNAMICS AND SEGMENTATION 12
Social, Economic and Demographic Factors 12
Table 1: UK Average Weekly Expenditure per Household on Meat and Meat Products and Percentage of Total Food Expenditure (£ and %), 1996/1997-2000/2001 12
Expenditure on Meat and Meat Products 13
Table 2: UK Average Weekly Expenditure per Household on Meat/Meat Products by Age of Head of Household (£ and %),1995/1996 and 1998/1999-2000/2001 14
Ageing Population 14
Table 3: The UK Population by Age Group (million and %), 1971, 1981, 1991, 2000, 2001, 2011, 2021 and 2025 15
Female Dominance 15
Health Factors 15
Effects of Red Meat Consumption 16
Saturated Fats and Dietary Fibre 16
Meat Avoidance 17
Table 4: Penetration of Meat Eating (% of respondents), 1984-2001 17
Table 5: Non-Meat Eaters/Red-Meat Avoiders by Gender and Age (% of respondents), 1984, 1990, 1995, 1999 and 2001 18
BSE and CJD 19
Table 6: UK Weekly Consumption and Percentage of Households Purchasing Meat/Meat Products (grams per person per week and % of households purchasing), 1998-2000 20
Environmental and Ethical Factors 21
Environmental Issues 21
Ethical Issues 21
Number, Growth and Profile of Vegetarians 22
Table 7: UK Vegetarians by Number and Gender (million and %), 1984-2001 22
Figure 1: UK Vegetarians by Number and Gender (million), 1984-2001 23
Table 8: Penetration of UK Vegetarians by Socio-Economic Group (% of adults), 1990-2001 24
Market Size, Sectors and Growth 24
Table 9: The Total UK Market for Vegetarian Foods by Sector by Value (£m and %), 1997/1998-2002/2003 25
DISTRIBUTION 25
COMPETITIVE STRUCTURE 26
ADVERTISING AND PROMOTION 26
MARKET FORECASTS 27
Table 10: The Forecast UK Vegetarian Foods Market by Value (£m and %), 2003/2004-2007/2008 27
3. Chilled and Frozen Vegetarian Foods 28
CHILLED VEGETARIAN FOODS 28
Table 11: The UK Chilled Vegetarian Foods Market by Sector by Value (£m and %), 2001/2002 and 2002/2003 29
Table 12: The UK Chilled Vegetarian Foods Market by Sector by Value Shares Held by Own Label and Brands (%), 2002/2003 30
FROZEN VEGETARIAN FOODS 30
Table 13: The UK Frozen Vegetarian Foods Market by Value (£m and %), 2001/2002 and 2002/2003 31
Table 14: The UK Frozen Vegetarian Foods Market by Sector by Value Shares Held by Own Label and Brands (%), 2002/2003 32
TOTAL VEGETARIAN FOODS 32
Table 15: The Total UK Vegetarian Foods Market by Sector by Value (£m and %), 1997/1998-2002/2003 33
ADVERTISING AND PROMOTION 33
Table 16: Main Media Advertising Expenditure on Vegetarian Foods by Vegetarian Food Producers (£000), Years Ending December 1998-2002 34
DISTRIBUTION 34
Table 17: UK Sales of Vegetarian Foods by Major Retailers by Value (%), March 2001-February 2002 35
4. An International Perspective 36
EUROPE 36
Table 18: Number of Vegetarians in Western European Countries and Percentage of Population (million and %), 2002 36
5. PEST Analysis 38
POLITICAL FACTORS 38
Government Health Reports 38
Obesity of the Population 38
ECONOMIC FACTORS 39
Effects on the Meat Industry 39
Spending on Meat 39
SOCIAL FACTORS 39
Decline in Meat Eating 39
Mainstream Positioning 39
Organic Foods 40
Demographics 40
TECHNOLOGICAL FACTORS 40
6. Consumer Dynamics 41
CONSUMER RESEARCH 41
Levels of Vegetarianism 41
Table 19: Summary of Levels of Vegetarianism (% of respondents), 2003 42
Purchasing of Vegetarian Products 42
Table 20: Summary of Purchasing of Vegetarian Products (% of respondents), 2003 43
Reasons for Being Vegetarian 43
Table 21: Summary of Reasons for Vegetarianism (% of respondents), 2003 44
Non-Vegetarian and Seldom Buy Vegetarian Foods (S1) 44
Non-Vegetarian but Buy Vegetarian Foods for Others (S2) 44
Table 22: Non-Vegetarians (% of respondents), 2003 45
Non-Vegetarian Reduced Red-Meat Eating (S3) 46
Better Range of Vegetarian Foods Needed (S4) 46
Table 23: Reduced Red-Meat Eating (% of respondents), 2003 47
True Vegetarians and Thinking of Becoming Vegetarian (S5 and S6) 49
Table 24: Currently Vegetarian or Thinking of Becoming Vegetarian (% of respondents), 2003 50
Used to be Vegetarian (S7) 51
Table 25: Used To Be Vegetarian (% of respondents), 2003 52
Chilled and Frozen Ready Meals (S8 and S9) 53
Table 26: Buyers of Chilled and Frozen Vegetarian Meals (% of respondents), 2003 54
Sausages/Burgers/Grills and Pastry Products (S10 and S11) 56
Table 27: Buyers of Chilled or Frozen Vegetarian Products (% of respondents), 2003 57
Ingredients, Pâtés, Soups and Other Products (S12 and S13) 59
Table 28: Buyers of Vegetarian Ingredients and Other Vegetarian Products (% of respondents), 2003 60
Reasons for Being Vegetarian (S14 and S15) 61
Table 29: Reasons for Being Vegetarian (% of respondents), 2003 62
7.Company Profiles 64
MARLOW FOODS LTD 64
Corporate Strategy 64
Products 64
Market Share 64
Profitability 65
HJ HEINZ FROZEN & CHILLED FOODS LTD 65
Corporate Strategy 65
Products 65
Profitability 65
CAULDRON FOODS LTD 66
Corporate Strategy 66
Products 66
Profitability 66
DALEPAK FOODS PLC 66
Corporate Strategy 66
Products 66
BIRDS EYE FOODS LTD 67
Corporate Strategy 67
Products 67
HALDANE FOODS LTD 67
Corporate Strategy 67
Products 67
Profitability 68
TIVALL (1993) LTD 68
Corporate Strategy 68
Products 68
Profitability 68
OTHER MANUFACTURERS OF VEGETARIAN FOODS 69
Findus Ltd and Freshbake Foods Ltd 69
Goodlife Foods Ltd 69
Khero Foods, Adams, Bells of Lazenby, Ginsters, Pork Farms and Peters 69
The Redwood Wholefood Company Ltd 69
Wicken Fen Wholesome Foods Ltd 69
Own-Label Suppliers 70
Northern Foods PLC and Hazelwood Foods Ltd 70
Other Own-Label Suppliers 70
8. The Future 71
MARKET GROWTH 71
MARKET FORECASTS 72
Table 30: The Forecast UK Vegetarian Foods Market by Sector by Value (£m and %), 2003/2004-2007/2008 72
Figure 2: The Forecast UK Vegetarian Foods Market by Value (£m), 2003/2004-2007/2008 73
10. Further Sources 74
Associations 74
Publications 74
General Sources 74
Bonnier Information Sources 75
Government and Official Sources 76
Other Sources 77
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