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2007 Recruitment Advertising Outlook
Borrell Associates Inc., Jan 2007


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This annual report from Borrell Associates on recruitment advertising documents a hallmark year for online: For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. At $5.9 billion in 2006, the recruitment sector represents one-fourth of all Internet advertising. This report documents the growth, offers projections to 2011, and analyzes some startling information on job-seekers showing that the vast majority do not use online media in their search.


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