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Spirits in China 2006 - A Market Analysis
Access Asia Ltd., Dec 2006, Pages: 197
The spirits market in China is, in fact, three markets. There is the market for foreign imported spirits, which are seeing sales grow with increasing intensity, thanks in large part to the rise in youth pocket money and the clubbing culture in China’s rapidly inflating cities.
Then there is the market for what is known as 'white spirits'. These traditional domestic gut-rots deserve their confusion with paint-thinners, so it is no surprise that Chinese consumers, having a few more pennies in their pockets these days, are switching their habit over to less crippling brews.
Lastly there are the Shaoxing yellow wines. These are the traditional banquet bevies, a kind of gentleman’s brew to be taken with dinner. Someone seems to like them, as they are still seeing growth in sales.
This report covers the market for spirits in the People’s Republic of China. The report covers all alcoholic spirits (including traditional Chinese ‘white’ spirits, rice 'yellow' wine and imported spirits):
- Domestic white spirits
- Rice (yellow) wine
- Brandy
- Whisky
- Gin and genever
- Vodka
- Liqueurs
- Light rum
- Pre-mixed spirits
- Tequila and mescal
- Dark rum
KEY REPORT FEATURES
This report includes:
- An overview of China’s total food & beverage market, including value trends of food expenditure up to 2006;
- Volume & value retail market for spirits, including sector and regional breakdown, up to 2006;
- Statistical data on top players within China’s spirits market by revenues and sales of leading brands in different cities in China;
- Retail pricing trends of spirits by sector and province up to 2006;
- Volume & value forecast retail market for spirits in China, including retail sales growth by sector, up to 2011;
- Marketing & distribution analysis;
- Statistical analysis of China’s spirits industry by sector, including summary statistics of key manufacturers;
- Import and export Volume & value of spirits up to 2006;
- Profiles of leading spirits companies in China;
- Key contacts & trade events;
- Overview of China’s demographics and macroeconomics.
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