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U.S. Emerging Osteoporosis Therapeutics Markets
Frost & Sullivan, April 2002
Lack of Disease Awareness Restrains Industry Growth
Many doctors and potential patients remain unaware of the signs of osteoporosis, which is characterized by low bone mass and structural deterioration of bone tissue. Consequently, only one-third of the 10 million
Americans suffering from this progressive disease are diagnosed and treated for their condition. As long as awareness remains low, markets for therapeutics will fall short of their revenue potential.
This Frost & Sullivan study analyzes the U.S. markets for osteoporosis therapeutics, including markets for estrogen replacement therapy (ERT), biphosphonates, selective estrogen receptor modulators, calcitonin, and other emerging therapies. By examining market drivers and restraints and by presenting expert revenue forecasts for each segment, this study gives its readers key insights into the future of this field.
Product Differentiation Is Crucial to Introducing New Therapies
Drug companies with novel drugs in the pipeline for the prevention and
treatment of osteoporosis are challenged to differentiate their new products from existing therapies, says the study’s author. Because estrogen therapies, for example, are viewed as clinically similar, doctors tend to pass over new products for drugs that they regularly prescribe.
Until market participants can successfully differentiate their products from those of their competitors, they will not succeed in unseating traditional market leaders, states the analyst. This study, which highlights industry challenges and provides extensive strategic recommendations, can help your firm increase its market presence.
Bone Formation Drugs Promise New Opportunities
Existing anti-resorptive therapies are unable to replace lost bone or rebuild new bone mass. As a result, patients with severe osteoporosis are at a very high risk of developing fractures. Drug companies have responded to this unmet medical need by developing bone formation drugs, such as the parathyroid hormone, which have the potential to reverse bone loss and rebuild bone density in patients with advanced osteoporosis.
The development of bone formation drugs will revolutionize the osteoporosis market. Demand will be high among patients who have failed existing therapies, says the author. This study tracks the progress of new therapies to enable your company to optimize its research and development efforts.
Additional Information
Market Participants Amgen, Inc. Aventis Pharmaceuticals, Inc. Berlex Laboratories, Inc. Bone Care International, Inc. Bristol-Myers Squibb Co. Discovery Labs, Inc.
Eli Lilly & Company Emisphere Technologies, Inc.
GlaxoSmithKline Plc Inhale Therapeutic Systems, Inc. Insmed, Inc. Ligand Pharmaceuticals, Inc. Merck & Co., Inc. Mission Pharmacal Co. Mylan Laboratories, Inc. Nobex Corp. Novartis Pharmaceutical Corp. Novavax, Inc. Noven Pharmaceuticals, Inc. NPS Pharmaceuticals, Inc. Organon, Inc. Pfizer, Inc.
Pharmacia Corporation Procter & Gamble Pharmaceuticals, Inc. Qualitest Pharmaceuticals, Inc.
Roche US Pharmaceuticals Solvay Pharmaceuticals, Inc. TheraTechnologies, Inc. Unigene Laboratories, Inc. Watson Pharmaceuticals, Inc. Women First HealthCare, Inc.
Wyeth-Ayrest Laboratories
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