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Unified Conferencing and Collaboration Market (World) - A Key Component of Unified Communications
Frost & Sullivan, April 2006
Growing Adoption and Expanding Vision The first generation of unified conferencing and collaboration products are well in place in the market. While adoption is growing, it is still in the early phase. In 2006, the industry is gearing up for the next generation of products that turn the ideology behind unified conferencing and collaboration into a foundation for a unified view of the collaborative enterprise. By leveraging the multimodal and multimedia elements, a large number of vendors are starting to offer unified communications in a simple one click environment. Widespread adoption, however, is 2 to 3 years away. The unified conferencing and collaboration approach has now become the fundamental strategic requirement for any enterprise communications vendor seeking to advance their business. In the past while vendors offered a series of stovepipe applications through multiple media over multiple devices, they are now moving their point products to offer all in one products. While some companies are focusing on developing these competencies in-house, several others are expanding their scope and market momentum through voracious acquisitions and unending partnership announcements. Innovation continues with an emphasis on cross pollination. Vendors are making real time collaboration a part of their bigger communication suite, be it email, presence, IM, IP PBX, or enterprise productivity software.
Increasing Demand for Real Time Collaboration An increasingly mobile and dispersed global workforce is compelling organizations to evaluate how they communicate and share content with critical contacts in order to make faster and better decisions. Over the next few years, companies will increasingly make collaboration-related purchasing decisions a key part of their IT investments. The market for point products in the real time collaboration space is now shifting to converged solutions that offer a unified user experience. In addition to integration of silos, conferencing is increasingly being folded into the realm of communication technologies such as Presence, IM, VoIP, and enterprise productivity software to offer rich means of collaboration.
Healthy Growth Ahead Revenues in 2005 from audio, video, and web conferencing systems and services markets totaled $5.6 billion, growing by 12.1 percent over 2004. Frost & Sullivan forecasts healthy growth rates (CAGR 14.4 percent) for conferencing and collaboration technologies as they increasingly get converged with key communication tools and as emerging product and service paradigms offer market momentum.
Benefits of the Service This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. This research presents the unified conferencing and collaboration vision and how that vision will enhance tomorrow's business environment. It offers a comprehensive third-party analysis on market opportunities as well as understanding vendors' battle plans for dominating this market. As the landscape becomes increasingly competitive, Frost & Sullivan expects that this analysis will provide vendors with valuable insights to develop strong market strategies and to increase their footprint within the emerging collaborative solutions marketplace.
This research will help market vendors to:
- Assess the business case for the development of Unified Conferencing and Collaboration products and services and enabling technologies
- Anticipate the technical and market challenges in this market
- Understand revenue opportunities and make the case for the vision of Unified Conferencing and Collaboration
- Gain competitive advantage by understanding vendor strategies and positioning
Technologies
The following technologies are covered in this research:
- Presence awareness and management
- Secure instant messaging
- Email - Audio, Video, and Web Conferencing
- Desktop Productivity Software
- Shared Online Workspaces
- VoIP - Unified Messaging, and
- Scheduling and Calendaring tools
What's Included
- State of the Unified Conferencing and Collaboration market - Where does unified conferencing and collaboration technology stand today? What are the primary challenges faced by vendors addressing this segment. What are the Drivers and Restraints for growth in this market? - How are unified audio, video, and web conferencing offerings evolving to offer tighter integration with collaborative tools such as Presence, IM, and Desktop productivity software?
- What are the primary products available today and what is the value offered by each category of products? - As the future of collaboration continues to reveal itself, a number of vendors are entering the market through in-house development, alliances/partnerships, or acquisitions. What is the value proposition offered by each major set of vendors addressing this market namely - IP Telephony Vendors, Desktop Productivity Software Vendors, and Integrated Conferencing Vendors? Where do Up comers like Google, Skype, AOL, and Yahoo fit in the competitive landscape puzzle? - Revenues for the total conferencing systems and services market in base year 2005. How is this market expected to evolve when measured in terms of revenues? Where will the market reach in a few years time (forecasts up to 2011)? - Revenues for the desktop unified conferencing and collaboration segment. What percent of the total conferencing market revenues will be contributed by desktop conferencing and collaboration solutions? This research employs a heuristic forecasting model and a blend of sources and evaluation techniques to estimate growth opportunities in the desktop collaboration market. - Who are the major players in this market and what role do they play in the overall competitive landscape? Detailed competitive profiles of 19 major vendors including an Executive Corner section where senior executives from profiled companies offer insights on what Unified Collaboration means to their organization and the strategic direction that their company will take as the industry evolves.
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