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World Converged Conferencing and Collaboration Markets
Frost & Sullivan, Sep 2004
Changing Dynamics in Conferencing Market Create Climate of Uncertainty
Traditional conferencing markets are experiencing rapid changes as the trend of collaborative communications gains a deep foothold. Vendors are faced with an uncertain environment created by varying features, capabilities, and pricing for an array of product categories. However, the market is expected to settle as product platforms consolidate and end-user preferences are identified.
This Frost & Sullivan strategic analysis service studies the global converged conferencing and collaboration markets. It focuses on market drivers and restraints, providing vital information on key trends for converged conferencing and collaboration. The research also offers revenue forecasts to aid participants in identifying opportunities for growth in this consistently evolving sector.
Converging Communications Platforms Drive Growth in Conferencing Market
Advancements in converging Internet protocol (IP) enabled communications are allowing vendors to increase productivity and returns on investments. This allows for greater adoption of conferencing technologies. Enterprise software and business applications are merging with collaboration platforms, such as IP communications, which are conducive to common infrastructure integrating multiple media such as audio and video, says the analyst of the research. Another key trend is the converged IP networks and session initiation protocol (SIP), which have become the cornerstones of conferencing and collaboration platforms.
Merging Media and Communication Elements Accelerate Technology Adoption
Conferencing is changing from employing a single conference technology, to ‘media-rich’ conferences, merging elements such as presence technologies, instant messaging (IM), audio, Web, and videoconferencing. Converged collaboration is expected to accelerate adoption of virtual meetings, besides offering new opportunities for vendor growth and partnerships.
While the converged collaboration approach was barely perceptible as a core strategy in the past, it is now the fundamental strategic requirement for any enterprise communications vendors seeking to advance their business, says the analyst. Another revenue earner is the development of new markets, especially in Asian countries, driving demand for collaborating and conferencing technologies.
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