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India Mid-Market ERP Software
Frost & Sullivan, Dec 2005
Indian MERP Software Vendors to Gain High Return on Investment by Educating SMEs about the Benefits of the Solution
The basic purpose of enterprise resource planning (ERP) solutions is to streamline and integrate operation processes and information flows within the organization, ensuring optimal utilization of the available resources. Due to the limited budgets of the Indian small and medium enterprises (SMEs), mid-market ERP (MERP) vendors are challenged to show profits on the deployed software solutions in the financial statements in the short term. Marketing MERP software to SMEs is a difficult task, as they are extremely cost conscious and limited by technological know-how to invest in projects that will yield only long-term results. To overcome this challenge and cash in on the huge business potential, both in the short- and long-terms, vendors can maneuver their marketing efforts by educating the SME segment by sending mass mailers as well as conducting seminars and road shows near industrial areas to create awareness and consequently, earn a high return on investments (ROI).
This Frost & Sullivan research service analyzes the Indian MERP software market. The study provides detailed insights into the market drivers along with the industry challenges faced by vendors and recommendations to overcome them. Detailed revenue forecasts along with a breakdown by size and market forecasts are also included in the study.
Growing Competitiveness Compels SMEs to Invest in MERP Solutions
Sustainable development is the new buzzword for the Indian SMEs, and MERP vendors’ increasing focus on customized solutions is expected to provide fresh impetus to the MERP market in the future, says the analyst of this research service. Moreover, escalating competitive pressure is forcing companies to equip themselves with modern business processes that will provide unlimited access to information and enable them to compete effectively in the emerging global market.
In order to stay ahead of competition, SMEs are adapting to MERP systems. They are witnessing increased pressure to improve efficiency, productivity, and competitiveness. Moreover, since some of the SMEs are working closely with large global enterprises, they are forced to adopt streamlined automated operations. The automation of the processes would enable them best to conduct business as part of an extended enterprise of large companies.
Greater Demand for MERP Solution Drives Overall Growth of the ERP Software Market
Economic performance and industrialization are important drivers of MERP deployment in India. Other factors influencing the growth of MERP software market include higher ROI, ease of integration with legacy systems, low customization of software, and successful reference sites.
Indian SMEs are now looking to export their products to developed regions such as the United States and Europe, which has resulted in tighter quality norms, states the analyst. The need to be globally competitive, coupled with the necessity to deploy automation software, is expected to boost the uptake of MERP solutions.
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