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North American Enterprise Communications Application Trends
Frost & Sullivan, May 2006


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This Frost & Sullivan research service titled North American Enterprise IT and Telecom Applications Trends provides vendors, service providers, resellers, and other market participants with valuable insights into numerous telecommunications end-user trends. Another major focus of the study is the timeframe of adoption of a number of enterprise applications including unified messaging, speech applications, security, storage, conferencing, e-mail, instant messaging, and mobile applications. In this research service, Frost & Sullivan's expert analysts offer perspectives on outsourcing and service/application bundling trends.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Telecom services

- Enterprise infrastructure

Technologies

The following technologies are covered in this research:

- Medium-sized Enterprise - an organization with 100 to 499 employees

- Large Enterprise - an organization with 500 or more employees
- Hardware - includes only telecom-related hardware such as LAN/WAN equipment and CPE-based security
- Outsourcing - refers to any telecom-related tasks performed or managed by a service provider. However, it does not imply that the provider manages the entire service/network/CPE. For instance, it is likely that an enterprise customer only outsource a portion of the tasks associated with network security.
- Remote Workforce - includes telecommuters, mobile workers, and remote branch offices

- Software - includes desktop applications such as CRM and ERP
- VoIP/IP Telephony - includes premises-based as well as hosted IP voice

Market Overview

Growing Economy Encourages Enterprises to Invest in In-house IT Infrastructure
Expenditure on IT and telecom applications in North America is increasing on the back of steady economic growth and businesses’ growing realization of the importance of upgrading IT infrastructure to keep pace with the rapid technology evolution. Acknowledging the significance of technology in gaining a lead over competitors, enterprises are expanding budgets for IT staff, infrastructure, solutions, and applications. Since most enterprise customers prefer to keep their IT/telecom expertise in-house because of concerns of security or loss of control over business-critical applications, premises-based solutions are likely to experience greater penetration than hosted services.
Vendors need to provide improved self-provisioning and application management capabilities for end users in order to differentiate themselves and appeal to the customer segment that is not likely to seek external expertise, says Elka Popova, Industry Manager, Enterprise Solutions. It is important to note, however, that companies are likely to seek out providers of managed services for tasks that require greater IT and telecom expertise.
Vendors of IP-based Solutions to Gain the Most from Enterprises’ Drive to Ramp up Communications Infrastructure
Currently, mobile wireless and e-mail applications are the most popular technologies among enterprise users, while conferencing, security, storage, and instant messaging are also widely adopted and still picking up pace. Although unified messaging (UM) has limited potential, it is likely to receive a boost with the introduction of IP-based platforms. This move is expected to lower the cost of the UM solution and enable its more efficient integration with other IP applications.
Vendors can seek to differentiate and gain market share by offering support for IP technologies and offering additional capabilities such as voice access and/or integration with an auto attendant or a virtual assistant, observes Popova. As prices decline due to migration to IP and increasing competition and the quality and reliability of speech technologies improve, speech-enabled voicemail, UM, or corporate dialers are expected to experience increasing adoption as well. Apart from excellent product quality, vendors also need to provide superior customer support to win repeat orders. Offering cost-effective bundles of productivity-enhancing applications, in addition to the basic telephony capabilities, is also likely to help them expand their customer base.


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