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World General Purpose Test & Measurement Equipment Markets
Frost & Sullivan, March 2005
Decrease in Vendor’s Profit Margins Due to Pricing Pressure
With advancements in test equipment technology and functionality, end users in the general purpose test & measurement (T&M) market are demanding test sets with more capabilities. However, cost-conscious end users are unwilling to pay more for the extra features. This increases pressure on test equipment manufacturers to make available, test sets at highly competitive prices. Thus, the major challenge T&M vendors face is to offer higher end products without affecting their profit margins.
This Frost & Sullivan research service provides an overview of and outlook for the general purpose test & measurement equipment market. The study provides detailed revenue forecasts by region and segments as well as market share analyses. It also gives a comparison between the demand for the low, medium, and high-end products based on the changing market scenario. This invaluable market information is essential for both large and small market participants seeking to position themselves for maximum return on investment.
Asia Pacific Markets Cornering Greater Market Share
While worldwide T&M revenues were concentrated in North America and Europe until recently, increasing cost benefits have propelled manufacturers to shift their base to the Asia Pacific region. There is a surge in demand from the Asia Pacific region with the market gaining in momentum in terms of increased share on a geographic basis and this is predicted to grow in the future, states the analyst of the research.
The Asia Pacific T&M market is also benefiting on account of the growing focus on the communication and electronic industries. Many industry participants have established their manufacturing and R&D units in the region, apart from the sales and regional offices. Further, the low and mid-end products in the various segments are generating huge volumes in business in the Asia Pacific region.
Wireless and other Electronic Industries See a Spurt in Demand for High-end T&M Products
The wireless and other electronic industries are experiencing a wide range of technological advancements with reference to speed, accuracy, features, and capabilities that are driving the demand for the high-end products, notes the analyst. These enhancements have accelerated R&D activities of the T&M companies, especially in the case of products such as oscilloscopes, spectrum analyzers, and signal generators.
Another determining factor in favor of high-end products is the increase in end-user preference for these products over the cheaper low-end ones, thus resulting in purchase of requirement-specific test equipment. On the whole, the communications industry is poised to drive the global T&M equipment market in terms of revenue, technology, and innovation, with ample support from the aerospace and defense sector.
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