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Plastics Design - Emerging Technology and Trends (Technical Insights)
Frost & Sullivan, Dec 2004


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Plastic Product Designs that Combine Aesthetics and Industrial Design are Easier to Sell

The marketing of successful plastics product design is possible through a completely optimized convergence of the form and function of industrial design (ID) with plastics material and process selection, manufacturability, and recyclability. In some cases, efficient and excessive marketing provides consumers with a plethora of choices in plastic designs. There are two reasons for this abundance of designs, especially in North America. The first is that domestic producers have started indulging in niche marketing by producing smaller quantities of variations of the same product, which are customized to appeal to the unique preferences of different identifiable markets. Secondly, all companies around the world view North America as a hotspot market for plastic products designs.

This Frost & Sullivan research, Plastics Design—Emerging Technology and Trends, examines 110+ plastics design related trends from a leading-edge, company-specific focus, in a concise yet comprehensive format. It describes and defines the value of plastics product design engineering in the important segments of ID, fundamental plastics design, plastics companies in design, design houses, and global industry design awards.

Changes in the Field of Design Engineering Are not Limited to Software or New Material Advances

The plastics industry is witnessing fundamental shifts toward both ID and manufacturing segments of product development. Design engineers that solely focused on function and performance are now considering form and manufacturability, aesthetics, tool design, and cost. This change has occurred due to two reasons. One was the drive to differentiate products through design, decoration, and color. The other involves time-to-market and shrinking product life cycles.

Concepts of concurrent or simultaneous engineering have subtly made their way into the design engineering field. Design for excellence (DFx) methods such as design for manufacturability and assembly are becoming prevalent as new variables including design for recycling and decorating are being added to the overall design process, says the analyst of this research.

Emerging Technologies and Trends Pervade all through Plastics Design Industry

For a company’s integrated plastics technology program to succeed, the personnel involved should have thorough knowledge of emerging, cutting-edge trends in critically related, similar segments. For instance, companies dealing with ethnographic design use ethnographic research to find out the requirements of their target users by observing their behavior in the environment in which a product will be used, notes the analyst.

Other areas covered by plastics design technology include eyeglasses. While cellulosic plastics have unique properties and the flexibility for an accurate and adjustable fit in eyeglasses, copolyester, which is extremely chemical resistant and clear, will be suitable for both frames and lenses. Companies have also come up with a technology that will help beekeepers harvest comb honey from their beehives with minimum labor/expense by eliminating the need for foundation wax.




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