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Western European Markets for Plastics in Flexible Food Packaging
Frost & Sullivan, Dec 2005
This Frost & Sullivan research service titled Western European Markets for Plastics in Flexible Food Packaging provides the market potential of plastics in food packaging and related technologies. This strategic analysis service examines the potential of PE, PP, PET, polyamide as well as EVOH and other biodegradable materials in the European market. The study addresses the requirements of the hour and the policies adopted by manufacturers in terms of collaborations as well as mergers and acquisitions aimed at strengthening and broadening product portfolios. The research service also analyses the product portfolios of plastics manufacturers and suppliers.
Increased Use of Plastics in Flexible Food Packaging to Assist in Extended Shelf Life
The European food packaging industry offers great potential for suppliers of plastics in functional food packaging. Plastics enable extended shelf life, thus assisting food retailers in logistics management and are providing tremendous growth opportunities. Plastics are expected to exhibit an increase in demand in flexible food packaging in Western Europe and currently represent almost 30.0 per cent of the global food packaging market. The wide range of properties of different plastics - namely, polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyamide and ethylene-vinyl alcohol (EVOH) - permit the use of flexible food packaging that helps achieve extended shelf life without the use of preservatives. Consequentially, plastics are emerging as a vital tool for packaging manufacturers in reducing packaging weight, eliminating design constraints and promoting new packaging solutions, while also assisting food manufacturers in preserving their products longer.
The enlargement of the European Union has encouraged the foray of western companies into Eastern Europe. In contrast to the competition prevailing in the mature Western European market, penetrating this market will require less investments by companies, thus allowing them to expand their operations, says the analyst of this research service.
Growing Importance of Pre-processed Foods to Fuel Demand for Plastic Packaging
Changing consumer habits are leading to greater demand for pre-processed foods, which is augmenting the growing need for plastic packaging, with emphasis on multi-layer structures and vacuum packaging. Low-weight stand-up pouches are rapidly replacing alternatives such as cans and glass jars. Currently, less than a billion stand-up pouches are present in the market, but this is expected to increase with the growing use of pouches in pet food, detergents and pre-processed foods packaging.
A large number of polymers used in food packaging are becoming commoditised, thereby affecting the profit margins of plastic producers. Further, increasing prices of raw materials are hindering plastic producers’ profits. Hence, it will become essential to adopt a more structured approach that involves widening the product portfolio to include value-added products, says the analyst. To sustain their profit margins, packaging producers will need to focus on increasing system automation to obtain longer production runs and reduce maintenance time.
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