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Strategic Analysis of The U.S. Prebiotics Market
Frost & Sullivan, March 2004
Sustained Product Development and Innovation Translates Opportunities into Revenues
The U.S. food and healthcare industry is increasingly recognizing the importance of prebiotics in modifying the colonic microflora and improving gut health. New food products incorporating prebiotic ingredients are providing manufacturers with greater opportunities to expand sales. Dairy products, beverages, health drinks, meat products, bakery products, nutrition bars, and pet food are some of the products that are already using prebiotic ingredients. Since they require neither sophisticated temperature settings nor major adjustments during storage and handling, prebiotics will soon be popular ingredients in the functional food market.
This research evaluates the key trends in the U.S. prebiotics market. It provides a comprehensive insight into the drivers and restraints affecting the market and outlines the winning strategies adopted by leading participants. An exhaustive seven-year revenue forecast along with a detailed analysis will help companies in designing effective business plans. The research also provides an overview of the current competitive environment and assesses potential growth opportunities.
Varying End User Demands Propel Market Expansion
There is an increasing demand for functional foods that can offer relief without medication. Manufacturers are trying to provide customers with a host of health benefits in convenient, tasty forms. New products are employing several nutritional approaches to address the needs of varying end user groups, says the analyst of this research. In the dairy sector, synbiotic products which combine prebiotics with probiotics are becoming increasingly popular. The low-carb craze has also impacted the market positively.
A growing population of obese individuals has further fuelled the need for prebiotic ingredients, which can replace fat and sugar. Ingredients such as inulin and fructo oligo saccharides (FOS), with their bifidogenic properties, are much healthier fat substitutes; they are also used as humectants to increase texture and mouth feel. In the course of daily diet, prebiotic foods have specific physiological benefits. For instance, prebiotic fibers can enhance mineral and isoflavone absorption, fiber contribution, gut integrity, immune function, and cholesterol control.
Generating Awareness on Prebiotic Ingredients Central to Market Expansion
The growing preference for natural alternatives over conventional medicine is expected to boost the prebiotic market. Increasingly, Americans are recognizing that their low-fiber diet could be the root cause for the growing incidence of obesity, diabetes mellitus, and coronary vascular diseases. However, even while there is a greater awareness that gut health translates to overall health, most Americans are ignorant of the potential benefits offered by prebiotics.
Most Americans are unaware of the scientific aspect of prebiotics, says the analyst. Products containing prebiotic ingredients, especially dietary supplements, are mostly available only in the niche market. Prebiotic ingredients in mainstream products such as yogurts, nutrition bars, and breakfast cereals are added mostly for fiber claims rather than for prebiotic claims. Consumer education coupled with scientific back up could go a long way in expanding the market.
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