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U.S. Personal Care Packaging Markets
Frost & Sullivan, March 2006
This Frost & Sullivan research service entitled U.S. Personal Care Packaging Markets provides strategic revenue and unit shipment forecasts and qualitative analysis of the personal care packaging market. In this research, Frost & Sullivan's expert analysts thoroughly examine the plastic, glass and metal segments of this market.
The study includes:
- Total personal care packaging market - drivers, restraints and trends
- Overall market challenges and strategic recommendations
- Market and segment-wise drivers and restraints
- End application analysis for each segment of the market
- Price trends and product trends of the personal care packaging markets
- Competitive structure and market share analysis of each market segment
Market Overview
Brand Image is the order of the day for beauty and personal care product manufacturers. With more and more companies entering this burgeoning market, the only solace for the marketers is the conceptual and innovative packaging. So, the market participants, primarily to enhance the image of their product on the shelf, have now showered extreme importance on packaging designs and quality.
Packaging is gaining significance increasingly among the consumer products manufacturers. This is because of the increased bargaining power of the retailers. In the cosmetics and personal care industry, packaging has gone beyond simply being a cost driver, it is now considered a critical component of branding, merchandising, and promotional strategies. Packaging also greatly helps in the battle for shelf space and in gaining market share.
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