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World Mine Countermeasures Markets
Frost & Sullivan, July 2000
Challenges in a Renewed Market Present Opportunities and Pitfalls
Spurred by the increased attention given to mines in both land and sea applications,
the mine countermeasures (MCM) market is currently enjoying perhaps the highest level of interest and activity ever for a non-wartime environment.
However, this increased attention occurs at a time when the overall
military market is sluggish at best. The market for MCMs, particularly in the
naval segment, continues to depend on research and development efforts
rather than procurement programs for revenue.
Perhaps the most important aspect of the MCM industry is that one primary
end user is undergoing significant changes. The military is making a strategic
change in terms of its use of MCMs as well as a process change in terms of
the types and sources of the equipment it procures.
This Frost & Sullivan report analyzes the world MCM markets and its major
sub segments: naval and land use. It will look at the drivers and restraints for
these markets and will suggest ways for market participant to be successful in
this evolving competitive landscape.<P.
Majority of End Users Taking a Wait-and-See Attitude
The current budgetary situation has the additional effect of creating some-thing
of a follower mentality on the part of end users for mine
countermeasures equipment, states the author of this report. Because
research and development in any field is a gamble, limited budgets put even
more emphasis on securing a higher level of certainty in any project. As such,
a logical choice for many countries is to allow another country to assume the
risk by performing the initial basic development.
Product Integration More Important Than Technological Advances
In a market situation in which the emphasis is on cost efficiency in addition to
and perhaps even at the cost of performance, the types of products that succeed
are those that utilize off-the-shelf technology in an overall package.
Rather than being able to simply manufacture the best product or components
from scratch, the strongest competitors will be those who can best
create the balance between existing components and new technology, states
the author. Thus, the nature of competition increasingly revolves around the
integration of existing systems rather than the creation of wholly new technologies.
This report presents a clear look at threats and opportunities in the world
MCM markets, enabling market participants to formulate strategies for the
future.
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