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U.S. Wireline Directory Assistance Services Markets
Frost & Sullivan, Oct 2001
New Wireless Technologies Threaten Traditional Wireline Solutions
National directory assistance was once the exclusive domain of wireline long
distance carriers. But now, as more incumbent local exchange carriers (ILECs)
offer national searches, long distance providers are striving to retain market
share. At the same time, increased usage of wireless services threatens to
erode markets for all wireline-based national directory assistance. Participants
must ensure convenience, accurate listings, and enhanced features to attract
end users to their services.
This Frost & Sullivan research analyzes the markets for both local and national
wireline directory assistance. It targets key drivers and restraints, and
presents expert revenue forecasts for each segment. By tabulating market
share and tracking changes in the competitive landscape, this study offers its
users an essential guide to the future of this industry.
Enhanced Services Provide Revenue Opportunities and Competitive Advantages
Call completion offers the greatest opportunity for revenue growth, says
the research's author. Integrating this service into the initial search will allow
providers to increase prices and raise revenues. However, in most markets,
national call completion is primarily available to subscribers of interexchange
carriers. Until legislation allows ILECs to provide this service, they must
forfeit valuable market share within their own territories.
Still, ILECs should introduce other enhanced features to lure customers to
directory assistance. Features such as audible stock quotes, restaurant
reviews, reverse searches, and weather updates will persuade more people to
use the basic service, says the author. This study highlights potential areas for
growth and defines possible obstacles, helping your company develop an
effective business plan.
Rising Demand from Commercial Enterprises Will Drive Market Growth
As businesses and individuals become increasingly mobile and the number of
area codes multiplies, the need for up-to-date listings will prompt users to
abandon outdated phonebooks and use directory assistance.
For commercial enterprises, the ability to obtain necessary information will
generally outweigh cost issues. Still, wireline services will have to compete
with free, and easily updated Internet directories, especially in commercial
segments. With its in-depth discussions and detailed assessments of demand,
this study will enable your company to capitalize on emerging trends.
Additional Information
Market Participants
AT&T
ALLTEL Corp.
BellSouth Corp.
Excel Communications, Inc.
Focal Communications Corp.
Grande Communications, Inc.
Qwest Communications International, Inc.
SBC Communications, Inc.
Sprint
Talk America Holdings, Inc.
Verizon Communications
WorldCom, Inc.
XO Communications, Inc.
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