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Indian Automotive Component Aftermarket Distribution Channel Analysis
Frost & Sullivan, Aug 2001
More Vehicles and Poor Roads Signal Growing Demand for Aftermarket Parts
In the last decade, more than five million passenger, multi-utility, and commercial vehicles were sold in India. Unfortunately for their owners, the poor roads on which these cars are driven and the low-quality fuel that they consume are leading to rapid wear on steering, suspension, brake, and engine systems. As a result, owners will be forced to repair and replace a wide
variety of parts, thereby accelerating demand for aftermarket components.
This Frost & Sullivan study offers in-depth analysis of Indian distribution channels for aftermarket automotive components. It examines what type components are sold in addition to location, method, and vendor. By providing
detailed discussions of major and alternative brand distribution systems as well as imported and spurious components, this research gives its users an unparalleled study of the field.
Competitive Pricing Strategies Crucial to Aftermarket Penetration
There is strong potential for both vehicle manufacturer (VM) components and component manufacturer (CM) parts in the Indian aftermarket, says the study's author. Nevertheless, VMs and CMs compete against one another as
well as with alternate brands.
Vehicle manufacturers and CMs need to adopt a pricing policy that takes into account the buying power of the Indian consumer, says the author. Coupling lower prices with more efficient distribution should help VMs and CMs
penetrate more effectively into the marketplace. This report examines industry trends and identifies winning strategies, enabling your company to formulate a successful business plan.
Counterfeit Products Threaten Revenues
Counterfeit components account for as much as 45 percent of passenger car aftermarket sales and 15 percent of commercial vehicle aftermarket sales, reports the author. Suppliers and mechanics play a major role in the promotion of spurious components. Although customers are usually unable to distinguish between an original and a spurious part, the use of these products
is impacting CM and VM revenues.
Over the long term, the threat of spurious parts should diminish as stricter legal penalties are implemented, and CMs and VMs work to increase customer awareness. With its identification of industry challenges and its effective strategic recommendations, this research can help your company optimize resources, maximize gains, and overtake the uninformed competition.
Additional Information
Market Participants
Ashok Leyland Ltd.
Bajaj Auto Ltd.
Bajaj Tempo Ltd.
Daewoo Motors Ltd.
Eicher Motors Ltd.
Eicher Tractors Ltd.
Escorts Ltd.
Fiat India Auto Ltd.
Ford India Ltd.
General Motors India Ltd.
Greaves Ltd.
Hero Honda Motors Ltd.
Hero Motors
Hindustan Motors Ltd.
Honda Siel Cars India Ltd.
Hyundai Motor India Ltd.
Ideal Jawa (India) Ltd.
Kinetic Engineering Ltd.
Kinetic Honda Motor Ltd.
LML Ltd.
Mahindra &
Mahindra Ltd.
Maruti Udyog Ltd.
Mercedes-Benz
India Ltd.
Punjab Tractors Ltd.
Royal Enfield Motors
Scooters India Ltd.
Swaraj Mazda Ltd.
Tata Engineering Ltd.
Tractors and Farm Equipment Ltd.
Volvo India Pvt.Ltd.
VST Trillers
Tractors Ltd.
Aftermarket Distributors
George Oakes Ltd.
India Motor parts and
Accessories Ltd.
Jullundur Motor
Agency (Delhi) Ltd.
Madras Auto Service
Siyaram Sales Ltd.
Speed-A-Way Ltd.
Sundaram Motors
Automobile Associations
Automotive Component Manufacturers
Association of India
Federation of
Automobile Dealers
Associations
Society of Indian
Automobile
Manufacturers
OE Component
Manufacturing
Companies
Asahi India Safety
Glass Ltd.
Bharat Forge Ltd.
Bharat Gears Ltd.
Brakes India Ltd.
Denso India Ltd.
Escorts Mahle Ltd.
Fenner (India) Ltd.
Gabriel India Ltd.
GKN Invel
Transmissions Ltd.
Goetze (India) Ltd.
India Pistons Ltd.
Jay Bharat Maruti Ltd.
Lucas/TVS Ltd.
Lumax Industries Ltd.
Munjal Showa Ltd.
NRB Bearings Ltd.
Omax Autos Ltd.
Premier Auto
Electric Ltd.
Premier Instruments & Controls Ltd.
Purolator India Ltd.
Rane Engine Valves Ltd.
Rane (Madras) Ltd.
Rico Auto Ltd.
Shriram Pistons &
Rings Ltd.
SKF Bearings India Ltd.
Sona Koyo Steering
Systems Ltd.
Subros Ltd.
Sundaram
Fasteners Ltd.
Sundaram-Clayton
Ltd.
The Supreme
Industries Ltd.
Timken India Ltd.
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