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North American Enterprise Peer-to-Peer Telephony Solutions
Frost & Sullivan, April 2006
This Frost & Sullivan research service titled North American Enterprise P2P Telephony Solutions provides an overview of the market size, drivers, restraints, and trends influencing the market. It also offers an in-depth analysis of the factors impacting the market, key market trends, competitive landscape, and demand forecasts. In this research service, Frost & Sullivan's expert analysts thoroughly examine P2P telephony solutions for enterprises.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- P2P VoIP service providers for enterprises
- P2P technology vendors for enterprises
Technologies
The following technology is covered in this research:
- Peer-to-peer (P2P) telephony
Market Overview
Small Businesses Hold Maximum Revenue Potential for P2P Technology
Small businesses with less than 20 users constitute 89 percent of the total number of establishments in North America and still remain hugely underserved by telecommunication solution providers. Peer-to-peer (P2P) technology vendors are now looking to target this segment by extending the benefits of IP telephony, while eliminating the costs associated with deploying and maintaining an IP PBX system. P2P telephony solutions are proving to be a suitable fit for micro-enterprises that cannot afford the dedicated IT personnel employed by medium and large enterprises, says the analyst. Moreover, smaller businesses are apprehensive about deploying IP PBX systems which are either expensive or an overkill for enterprises with less than ten users.
The plug-and-play P2P telephony solution based on a serverless architecture offers small enterprises a simple and cost-effective alternative. In fact, P2P telephony solutions guarantee up to 80 percent cost savings by eliminating call servers and associated hardware. While offering simple solution at a compelling price is expected to remain a key tactic, P2P technology also requires the backing of IP PBX system manufacturers in order to become a mainstream enterprise communication solution. P2P technology vendors must also overcome the unique challenges posed by small businesses in terms of limited technology funds and competition from managed service providers.
Strong Marketing Strategies Essential to Drive Uptake of P2P Telephony Solutions
Overcoming security and reliability issues is expected to remain a key challenge for P2P technology vendors. In order to be recognized as a reliable and proven technology, P2P is likely to require considerable marketing efforts to offset the negative perception associated with file-sharing applications and resulting intellectual property thefts. For example, support from IP PBX system manufacturers is expected to lend credibility to attract enterprise customers as well as the required financial resources to move the market forward, explains the analyst. P2P telephony vendors should also focus on diversifying their distribution channel by offering their products through retail and online stores to effectively reach the mass market.
Since, P2P is in the initial stages of its technological life cycle, partnering with service providers, desk phone manufacturers, and software application developers is critical for vendors to increase the visibility of their product offerings. Going forward, security and quality of service (QoS) are expected to become the key areas of focus for ensuring widespread enterprise adoption.
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