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Industrial Water Recycling and Reuse Equipment Markets in Europe and Middle East
Frost & Sullivan, Sep 2005
Industrial Water Recycling and Reuse Equipment’s Ability to Earn Higher Revenues in the Long Term to Encourage Investments in the Market
The industrial water recycling and reuse equipment market is expected to expand tremendously in the next five to ten years. Equipment manufacturers are enhancing their presence slowly but steadily, thereby increasing the potential customer base. Participants are targeting various lucrative end-user segments such as organizations that recycle and reuse water in order to reclaim valuable materials that would otherwise be lost in the manufacturing process. With increasing water costs as well as strict regulations regarding waste disposal and resource consumption, a more convincing economic business case for industrial water recycling and reuse equipment is likely to emerge between 2010 and 2015.
This Frost & Sullivan market insight examines the industrial water recycling and reuses equipment markets in Europe and the Middle East, with a focus on the challenges, drivers as well as restraints in both these regions. It addresses sector, technology and regional trends while providing an invaluable tool for competitors to utilise when developing a strategy to approach this market.
Increasing Water and Effluent Discharge Costs are Likely to Challenge the Market in the Short Term
End users’ apprehensions regarding the increasing water and wastewater discharge costs are compelling market participants to develop advanced water recycling solutions and reuse equipment. However, at this stage, many end users find such solutions inaccessible due to lack of development and are more concerned about the long wait to earn return on investment.
The current end-user trend is to implement lower-cost wastewater treatment solutions for the time being and later upgrade to better equipment and solutions, says the analyst of this research service. With ever-tightening legislations, customers are showing increasing interest in a greater number of on-site water recycling solutions to avoid the rising water supply and effluent discharge costs.
Strategic Pricing and Customised Packaging are Expected to Encourage Uptake of Recycling Solutions and Reuse Equipment
Market vendors can drive sales by approaching sectors that consume large quantities of water. The vendors also need to provide recycling solutions in a customised, user-friendly package. For instance, a solution that addresses sector-specific needs such as material reclaim functionality for the pulp and paper or microelectronics sectors is likely to have a greater uptake in that field than a standard offering.
Solutions have to be designed to meet future regulatory and business development requirements, notes the analyst. The development of a reference customer base is likely to provide vendors with a valuable sales tool, while the introduction of pay-as-you-go pricing models is expected to help them solve the problems of high capital costs and long payback periods.
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