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European Personal Protective Equipment Markets
Frost & Sullivan, July 2001
Increasing Corporate Acceptance Will Boost Sales
In the past, providing personal protective equipment (PPE) for workers was viewed as an unnecessary cost. Particularly in businesses where the threat to worker safety was thought to be minimal, companies were quick to eliminate this expense. In recent years, however, many companies are realizing that the provision of protective equipment is an investment not only against the human costs of accidents but also against financial liability.
This Frost & Sullivan research analyses the markets for major types of PPE, including head, face, hearing and respiratory equipment; clothing; footwear; and gloves. By identifying drivers and restraints and presenting expert forecasts in each of eight European regions, this analysis offers its users a comprehensive overview of the field.
Consolidation Opens New Market Opportunities, Diversifies Product Lines
The marketplace is flooded with rumors of mergers and acquisitions, says the study's author. As long as the perception persists that there are too many manufacturers pursuing too few sales, consolidation will continue to be a reality. Faced with tight profit margins, participants will use acquisitions to
expand product offerings or to move into new geographic markets. Distributors also are experiencing consolidation, forming independent distribution
houses that offer PPE as well as other related safety items, from signs to first aid supplies. This research monitors changes in the PPE industry and assesses
their impact on revenues, enabling your company to anticipate the market's direction.
Branded Products Gain Competitive Advantage
To maximize sales, manufacturers must differentiate products from those of their competitors, writes the author. Emphasizing technical and aesthetic
differences will help distinguish products, but establishing a recognizable brand name will be the most important factor in attracting customers.
Fostering brand recognition is crucial in the potentially confusing atmosphere of frequent acquisitions. In some cases, parent companies will retain brands of acquired companies. Other firms are exploring the prospect of co-branding with raw material manufacturers to bolster identifiability. This study surveys the competitive landscape and targets winning strategies, helping your company develop a powerful business plan.
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