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Australia Mid Market ERP Software Market
Frost & Sullivan, July 2004
SMBs Present MERP Suppliers with Unprecedented Opportunities for Growth
Small and medium businesses (SMBs) offer mid market enterprise resource planning (MERP) suppliers with a plethora of opportunities. Though these businesses do not spend large amounts of money on software, suppliers have found their tendency to make quick buying decisions to be highly encouraging. With most of the larger companies already having adopted ERP, suppliers are now beginning to design software, service, and pricing packages that are particularly suited to cater to the varying needs of the SMBs. The potential that this sector holds is evident from the fact that out of the 50 ERP packages that are being marketed in Australia, 20 are targeted toward the SMB sector.
This research from provides an overview of the Australian MERP software market. It provides comprehensive insights into the drivers and restraints influencing the market and outlines the winning strategies adopted by leading participants. Exhaustive revenue forecasts along with a detailed regional analysis help clients to design effective business plans and marketing strategies. It also evaluates the current competitive environment and assesses potential growth opportunities.
ERP Software Finds Increased Usage in Production Management Activities
Increasingly, SMBs in Australia have begun to examine the potential of ERPs in improving the company’s business processes. They are also trying to incorporate the software in a number of unconventional areas such as Web-based ordering, information provision, customer relationship management, product configuration, and advanced planning and scheduling. Some of these SMBs may be servicing extremely demanding customers and participating in long global supply chains that require collaborative planning.
Even while they have sound strategies and are poised for growth, most SMBs lack expertise in advanced methods of production and inventory management, notes the analyst. To fulfill the target without the risk of failure, MERP suppliers need to adopt a phased approach and pay special emphasis on educating users.
Growing Competitiveness Compels Participants to Invest in MERP Solutions
Economic performance is anticipated to be an important determinant that drives the growth of MERP deployment in Australia. With its mounting population and an increasingly strong local economy, the Australian market is poised for phenomenal growth. The fast expansion of sectors such as banking, financials, telecommunications, manufacturing, healthcare, retail and distribution, and hospitality is expected to boost the uptake of MERP solutions.
The growing compulsion to stay ahead of competitors by improving customer satisfaction is likely to necessitate the adoption of winning-edge technologies, notes the analyst. Moreover, Australian companies have always been more open to implement business-process-centric solutions. They have also proven to be better exposed to technological advancements and have been among the earliest users in the Asia Pacific region to adopt ERP software.
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