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European IP PBX Equipment Market
Frost & Sullivan, Sep 2004
Replacement Cycle Catalysing IP PBX Equipment Market Growth
The growing interest in Internet Protocol private branch exchange (IP PBX) as a strategic enabler of cost savings, revenue generation and business innovation is rejuvenating an otherwise depressed telecom market. IP PBX can expect to tap into the growing replacement market as European enterprises begin replacing their traditional time division multiplexing (TDM) systems with IP PBX systems. Certain verticals such as finance, government, contact centres, medical centres and retail outlets are showing the greatest interest in adopting IP PBX. Expiry of hosted telephony contracts, office moves and consolidations and Greenfield opportunities are other key factors driving the purchase of IP PBX.
This Frost & Sullivan research provides a thorough analysis of the European IP-enabled PBX and IP PBX equipment market. It examines the business potential of the IP PBX and IP enabled equipment market, taking into account the industry dynamics, drivers and restraints. This study also discusses the prevailing market challenges and provides strategic recommendations to overcome them.
Compelling Business Case Required to Drive Migration to IP PBX
Restricted capital expenditure (CAPEX) by enterprises due to the economic slow down has hindered full-fledged migration from TDM to IP PBX systems. Since the total cost of ownership (TCO) of a client server IP solution is generally higher than that of a TDM PBX, enterprises need to evaluate the associated costs of enhancing local area network capability, new cabling, quality of service management tools and improved network security provision. Migration to client server or converged access PBX is event driven and communicating the past success stories is crucial to create market pull, says the analyst. Vendors need to develop systems and offer solutions that can increase the return on investment for the enterprise and thereby compensate for the higher TCO.
Enterprises Shift Focus from Cost to Productivity Benefits
While cost is an important parameter for migrating to IP PBX, productivity has become an equally crucial purchase criterion. Productivity enhancement, efficient business processes and the promise of new capabilities are all driving the migration to IP PBX, notes the analyst. IP PBX vendors are turning their attention toward next-generation applications such as unified communications, personalised services, context, presence and rich media in order to stimulate demand. There is also consensus to promote universal standards such as session initiation protocol (SIP) to facilitate interoperability, application development and implementation and provide a wider choice to customers.
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