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European Hosted IP Telephony Services Market
Frost & Sullivan, Nov 2004
Hosted IP Telephony Industry to Create a Market and Define its Scope
Increased adoption of IP telephony has opened up new opportunities for equipment manufacturers, service providers, value-added resellers (VARs), system integrators (SIs) and application developers. It has also given rise to a new industry - hosted IP telephony - which characterises itself by offering carrier-class hosted IP telephony services. This emerging service holds promise as a substitute offering to premise-based telephony systems. Europe is increasingly witnessing adoption of the hosted IP telephony model by incumbent carriers to augment their portfolio and develop the new revenue stream of VoIP traffic. The market is likely to grow significantly with greater market awareness and education, innovative service offerings and a robust service delivery channel.
This Frost & Sullivan research examines the European hosted IP telephony services market, segmenting it into Centrex IP, IP Centrex, hosted IP private branch exchange (IP PBX) and integrated access. The study provides an overview of continuously evolving market and technology trends, competitive landscape and an up-to-date market size estimate. It also offers revenue forecasts, covers key technical and market drivers and restraints, as well as provides recommendations to overcome industry challenges.
Hosted Service Providers Outsource Enterprise Telephony Requirements at Low Total Cost of Ownership
Enterprises find IP Centrex and Centrex IP offerings very lucrative because of their limited upfront investment and aggressive price bundling of competitive services. The shift of technology risk from end users to the service providers coupled with low exit barriers for end users is helping to promote hosted IP services. Outsourcing the telecommunication requirements also helps enterprises reduce their maintenance and support staff and get access to newer services at lower cost due to scalability and competition, notes the analyst.
Moreover, the emergence of integrated access service suits the requirements of organisations as they can test the offerings on need basis and on a limited scale. The trend of sourcing non-core business processes can help decision makers migrate to hosted IP telephony. Lower cost, a fully outsourced model and bundled offerings suit the needs of small businesses that do not have in-house expertise and face capital expenditure restraints. The large enterprises are likely to outstrip these start-ups in demand as the hosted IP services mature.
Enhanced Capabilities of Hosted IP Telephony Expected to Boost Sales
Hosted IP telephony offers enterprises greater benefits through cost efficiency in terms of moves, adds and changes as well as intra-office calling including communication with telecommuters and branch offices. Further, hosted IP telephony provides a varied package of enhanced features such as conferencing, unified messaging and a Web-based call management console. The flat monthly fees also appeal to enterprise customers because they make company budgeting simpler and more convenient.
Hosted IP telephony can help the carriers develop a new revenue stream of data traffic through VoIP and increased data applications along with hosting enterprise telephony systems, observes the analyst. Hosted IP telephony enables VARs and SIs to emerge as either managed service providers or offer pre-sales engineering to enterprises.
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