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VoIP Services
Frost & Sullivan, Dec 2003
Service Providers Need to Identify Specific Customer Needs and Offer Targeted Products
Enterprises and consumers in North America are showing increasing acceptance of Voice over Internet Protocol (VoIP) services. Both traditional and next-generation service providers are keen on exploiting this trend but will need to strongly focus on developing services and service bundles that appropriately address the needs of specific customer groups. For instance, the enterprise market is likely to look for enhanced features, while residential users' primary concerns are expected to revolve around the cost of basic services. Similarly, smaller businesses are far more likely to want cost-effective service bundles rather than advanced and more expensive features and capabilities.
This research discusses the challenges and opportunities associated with developing and delivering various business and residential VoIP services including residential broadband telephony, hosted IP telephony, VoIP virtual private networks (VPNs), and integrated access. Detailed analyses of major market participants and service provider groups enable participants to evaluate their current market positioning and develop strategies for future growth.
Emergence of Next-generation Providers is Leading Established Carriers to Introduce Advanced, Differentiating Services
The VoIP services market is receiving a major boost from the increasing number of new service announcements by the leading North American local exchange carriers (LECs) and interexchange carriers (IXCs), says the analyst of this research. In the last year alone, SBC Communications Inc., Qwest Communications International Inc., Bell Canada International Inc., and TELUS Corporation have announced IP Centrex services. BellSouth Corporation and AT&T have announced VoIP VPN services, and MCI and Sprint have set specific timeframes for the migration of their networks to packet infrastructure.
All these changes are making the competitive landscape an increasingly diverse one. The value proposition offered by VoIP is receiving greater validation as established carriers continue to introduce a variety of VoIP services.
Increasing Amounts of Voice Traffic Will Use VoIP Technology
By 2007, over 60 percent of long-distance traffic will travel over IP networks, a large number of businesses will adopt IP private branch exchanges (PBXs), VoIP VPNs, or hosted IP telephony solutions, and an increasing number of cable, digital subscriber line (DSL), and fiber-to-the-home (FTTH) customers will use broadband VoIP services, says the analyst.
Although total revenue from the basic voice services is expected to decline owing to the adoption of cost-effective packet technologies, additional revenue is likely to be generated by advanced converged services.
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