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World Mobile Gaming Markets
Frost & Sullivan, July 2002
Gaming Provides Important Opportunities for Mobile Network Operators
With mobile voice services becoming increasingly commoditized, network
operators are turning to mobile data-related offerings to boost falling
revenues. Mobile gaming applications will be a key part of that strategy.
By attracting a huge pool of customers and boosting network traffic, gaming
promises to raise profits and become a mainstay of operators’ mobile
data strategies.
This Frost & Sullivan study analyzes the world markets for messaging-based,
web-based, and downloadable mobile gaming. It examines the potential for
variety of game types, evaluates a range of business models, and pinpoints the
most successful strategies. With such an essential guide to the marketplace,
users of this study will be poised to capitalize on a burgeoning field.
“BOBO” Holds Key to Success for Mobile Gaming Service Providers
Most network operators in North American and Europe will have to work
hard to implement micro-billing systems for third-party content, says the
author. Because consumers are apprehensive about making over-the-air
payments with credit cards for mobile services, network operators will need
to implement billing-on-behalf-of-others (BOBO) systems to collect revenues
for content providers.
Although all operators recognize the importance of the BOBO model, few
had micro-billing systems in place at the end of 2001, according to the
analyst. Until these secure systems are installed, consumers are likely to avoid
mobile gaming. This study highlights potential industry obstacles and monitors
leading participants’ efforts to overcome them, helping your firm develop the
most effective business plan.
From Free to Fee Content: An Industry Paradigm Shift
Network operators will face an uphill challenge in getting consumers to pay
for premium mobile content such as games, says the author. The Internet
model of free content has been well engraved in consumers’ attitudes,
especially in North America. Many Internet content providers have shown
how difficult it can be to persuade users to pay for information and
entertainment services. The question is whether mobile operators will fare
any better.
To convince users to pay for content, operators will have to demonstrate and
promote the need for compelling content and facilitate easy billing methods.
This in-depth study assesses the impact of consumer attitudes on the
industry, offering your company a privileged view of the marketplace.
Additional Information
Market Participants
Airborne Entertainment, Inc.
AT&T Wireless
Cellular Magic Ltd.
Cingular Wireless LLC
Cybiko, Inc.
Digital Bridges Ltd.
In-Fusio
Jamdat Mobile, Inc.
Mforma
Microsoft Corp.
NTT DoCoMo, Inc.
Palm, Inc.
Picofun AB
QPASS, Inc.
Qualcomm, Inc.
Sun Microsystems, Inc.
Symbian Ltd.
THQ Entertainment GmbH
UIEvolution, Inc.
Virgin Mobile Pty Ltd.
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