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Spotlight on Television 2.0 Leaders: Microsoft Corporation
Emerging Media Dynamics, Inc., Nov 2006, Pages: 33
Introduction and Executive Summary 1
I. Brief History of Microsoft 3
II. Overview of Microsoft’s Businesses and Financial Performance 6
A. Overall Revenue and Profitability 7
B. Relative Contribution of Divisions 9
C. Client Division 10
D. Server and Tools 11
E. Information Worker 12
F. Business Solutions 13
G. MSN 14
H. Mobile and Embedded Devices 15
I. Home and Entertainment Division 16
III. Microsoft’s TV 2.0 Efforts 17
A. MSNBC 18
B. Interactive TV Software Platforms 19
C. Windows Media 22
D. Windows XP Media Center Edition 23
E. MSN 24
F. Xbox 360 25
IV. Financial Implications of Microsoft’s TV 2.0 Initiatives 28
About the Author 32
About Emerging Media Dynamics 33
List of Tables
Table 1 – Microsoft Business Divisions and Products 6
Table 2 – Selected Microsoft Cable Investments 19
Table 3 – Companies Deploying/Testing Microsoft Interactive TV Software 21
Table 4 – Multimedia Player Market Shares, 2003 -2006 22
Table 5 – Xbox Live Video Pricing Grid 27
Table 6 – Model: Sale of Video Programming via Xbox Live in the U.S., 2006 to 2011 30
List of Figures
Figure 1 – Microsoft Annual Revenue and Net Income, FY 86 to FY 06 7
Figure 2 – Annual Increase in Microsoft Revenue, FY 86 to FY 06 8
Figure 3 – Annual Increase in Microsoft Net Income, FY 86 to FY 06 8
Figure 4 – Breakdown of Microsoft’s FY 2006 Revenue 9
Figure 5 – Microsoft’s Client Division Revenue and Operating Income, FY 04 to FY 06 10
Figure 6 – Microsoft’s Server and Tools Division, FY 2004 to FY 2006 11
Figure 7 – Microsoft’s Information Worker Division, FY 2004 to FY 2006 12
Figure 8 – Microsoft’s Business Solutions Division, FY 2004 to FY 2006 13
Figure 9 – Microsoft’s MSN Division FY 2004 to FY 2006 14
Figure 10 – Microsoft’s Mobile and Devices Division, FY 2006 to FY 2008 15
Figure 11 – Microsoft’s Home & Entertainment Division, FY 2004 to FY 2006 16
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