Overview 1 Primary Questions 1 Findings & Analysis 1 Online Traders are Very Satisfied With Their Brokerage’s Protection 2 Does Security Provide a Competitive Advantage? 3 Evolving Authentication Platform: Dual Risk and Dual Challenges 4 Imminent Mirroring of SEC and FFIEC Regulations 5 The Evolving Authentication Platform: Why It Works 5 The Evolving of E*Trade’s Utilization of OTP Tokens 6 Integrating Tokens and Session-Risk Assessment 7 Related Research 8 Appendices – Data & Charts 9 Means of Access to Brokerage Accounts 9 Likelihood of Switching Due to Brokerage’s Protection Performance Rating 10 Are Banks or Brokerages Better at Protecting Their Online Trading Customers? 11 Price and Security: Reasons to Switch 12
Table of Figures Figure 1: Consumer Ratings for Online Brokerage Security Performance 2 Figure 2: Additional Security and Its Likelihood for Causing Account Holders to Switch Institutions 3 Figure 3: Evolving Authentication Platform 4 Figure 4: Likelihood of Switching Based on Account/Investment Size 6 Figure 5: Means of Access to Brokerage Accounts 9 Figure 6: Likelihood of Switching Due to Brokerage’s Protection Performance Rating 10 Figure 7: Are Banks or Brokerages Better At Protecting Their Online Trading Customers? 11 Figure 8: Price and Security: Reasons to Switch? 12
