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The German Market for Natural & Organic Personal Care Products
Organic Monitor, Dec 2006, Pages: 102
The German Market for Natural & Organic Personal Care Products gives a comprehensive analysis of this emerging market. In-depth analysis is given on the leading natural & organic personal care product categories like skin care, hair care, oral care, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this fast growing market.
Product Categories
Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.
Research Highlights:
Natural & organic personal care products have become mainstream in Germany with a growing number of supermarkets, drugstores and discount stores introducing these products.
The popularity of natural & organic products with German consumers has led major retail chains to launch products under their private labels. Discount stores like Aldi have have also jumped on the bandwagon and introduced private label products. As a consequence, Germans have access to the most competitively priced natural products in Europe.
High market growth rates are expected to continue so that the German market remains the most important in Europe. Increasing distribution and broadening consumer demand are expected to drive market growth. Natural & organic product sales are projected to comprise almost 10% of total personal care product sales in the coming years.
Market information for each product category includes market size, revenue forecasts, pricing & distribution analysis and sales channel breakdown. Market shares and profiles are given of the leading producers and retailers.
Brands covered in the report include Weleda, Anne Marie Börlind, Dr. Hauschka, and others.
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