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The European Market for Natural & Organic Personal Care Products
Organic Monitor, Dec 2006, Pages: 430
The European Market for Natural & Organic Personal Care Products gives a comprehensive analysis on this emerging market. This first-ever report on the European market for natural & organic personal care products market provides in-depth analysis and market forecasts for nine European country markets. Detailed market & competitive information is given for product categories like skin care, hair care, oral care and colour cosmetics. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this high-growth industry.
Key Questions Answered:
Our expert analysis provides answers to the following questions…
-What is the size of the European market for natural & organic personal care products?
-What is the market size by product categories like skin care, hair care, oral care, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
-What are the revenue forecasts and the growth potential?
-What are the leading country markets for natural & organic personal care products?
-What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products? How important is e-commerce?
-Who are the leading producers? What natural & organic brands do they have? Who are the leading contract manufacturers?
-What companies are the leading importers and distributors of natural & organic personal care products?
-Who are the leading retailers of natural & organic personal care product in each country?
-What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
-What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved?
-What is the future growth outlook? What product categories and countries are to show most growth?
-What standards are being adopted by natural & organic personal care companies? What are the standards and certification issues?
-What are the business opportunities in this emerging market? How can they be realized?
-What recommendations can be given to new entrants, existing producers and investors?
Product Categories
Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.
Research Highlights:
Natural & organic is the fastest growing sector of the European personal care products industry, expanding by over 20% a year. Consumers are turning to natural products because of concern about chemicals in cosmetics & toiletries and the quality of natural & organic ingredients.
Most demand for natural personal care products was initially from consumers who suffered from ailments like skin irritation and rashes, however the consumer base has expanded in recent years. Natural products are gaining favour as they contain low levels of possibly harmful substances like parabens. Other consumers are turning to natural & organic products because of the functionality of natural ingredients and / or traceability of organic ingredients. Premium brands like Aveda and Dr. Hauschka are becoming popular because of their product quality.
The German and French markets are the fastest growing in Europe. French sales have boomed since 2005 when media reports highlighted the possible dangers of synthetic substances in cosmetics & toiletries. High growth in the German market is being driven by increasing distribution in mainstream retailers. Natural personal care products are the most widely available and most competitively priced in Germany.
How You Will Benefit From This Report
Since this report provides the most comprehensive analysis on the European natural & organic personal care products market, it is an invaluable resource to executives / organisations looking for information on this emerging market. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the industry.
The report gives a thorough analysis of the European natural & organic personal care products market, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by countries and product categories, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market share of leading producers / brands, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes certification & standards, consumer behaviour and future outlook.
The report is useful for:
-CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
-Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
-Business development managers to identify business opportunities, strategic partners and investment openings
-Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
-Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer & market trends to develop marketing / advertising programmes
-Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
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