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World Broadcast Switcher Markets
Frost & Sullivan, Dec 2006, Pages: 53
Manufacturers of Switcher Products to Gain Wider Margins by Integrating Information Technology into their Products
Broadcast switcher products are all set to gain significant value additions with manufacturers integrating information technologies into their switcher products. By configuring the unit using the Internet, manufacturers transform the equipment into a web appliance. This improved product will have an IP address and a built-in web server that enables users to configure the machine using the IP address. This feature catapults the switcher device into the high-end bracket, as it gives the user greater flexibility in the control and configuration of the machine. This integration can also facilitate the consolidation of more functionality in the product, thereby increasing the level of automation.
Another prominent trend in the switcher market is increasing focus on inputs and outputs in the router switcher segment. It is vital to concentrate on the size of these products because many of them are used in production trucks and mobile vans. It is also essential that these products are compatible with third-party products since broadcasters invest heavily in deploying these products. 'Once the processing power of chips increases, vendors will also be able to provide more advanced features in their product to handle video processing,' says the analyst of this research service. 'This is even more critical now as broadcasters make a transition toward high definition (HD) technology.'
Greater Digitization of Broadcast Content Impel Switcher Manufacturers to Improve Product Offering
The Federal Communications Commission’s (FCC’s) mandate to broadcasters to switch from analog to digital broadcasts by 2012 is significantly boosting the market prospects of switcher vendors that offer solutions for digital media technology. Market participants will have to provide scalable and reliable switchers or products in complementary markets such as encoding and servers to stay afloat. Customers’ purchase decision is likely to depend on the functionality, interoperability, customer support, and overall cost effectiveness of the product.
Digital media technologies offer much better flexibility than tape solutions do. This is especially evident in applications such as instant replays, quick access to highlights, and participant profiles. 'Using switcher products, broadcasters can not only select the source of video feed and route it, but also make the workflow process of broadcasting more efficient,' notes the analyst. These advantages make switcher products immensely popular among broadcasters and proliferation of digital content will translate into higher sales for broadcast switcher products.
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