|
|
 |
|
Viewing report
|
|
|
|
Taking CRM to the Next Level: Web-assisted Relationship and Community-building for the Pharmaceutical Industry
Datamonitor, Dec 2006, Pages: 39
CRM is a business strategy by which a company seeks to maximize the value of its products by managing the customer relationship, with specific aims to boost customer retention and increase market share, while reducing the costs of sales, marketing and customer fulfillment. CRM is made necessary because of advances in Web-enabled technologies, which have changed the dynamics of sales and marketing.
Scope of this title:
- Insight into how the view of CRM as a solely sales, marketing or fulfillment strategy is flawed and contributes to unrealistic expectations
- Identification of the leading CRM vendors in the pharmaceutical industry
- A discussion of how pharmaceutical companies can benefit from moving in the direction of adopting an enterprise-wide CRM strategy
- Analysis of how online communities can be leveraged to improve CRM strategies
Highlights of this title:
- CRM is not an out of the box software solution that can instantaneously recoup losses due to cutbacks in sales force and media saturation. CRM is instead a constantly evolving reassessment of the relative value of relationships with target groups and effectiveness of the mediums used to communicate with them.
- The greatest demand on pharmaceutical CRM infrastructure is the ability to cover multiple touch points across a diverse customer base. In this respect, the pharmaceutical industry is unlike any other, faced with a wide and varied array of customers, each of whom interact to varying degrees and at various levels.
- Predictive analytics are the most challenging aspect of any CRM strategy, but also potentially the most rewarding. Online communities can play a role in developing a successful predictive CRM strategy by enabling companies to monitor the evolving thought processes of their customers.
Reasons to order your copy:
- Identify how the pharmaceutical industry is evolving beyond traditional sales and marketing strategies toward enterprise-wide CRM
- Understand how CRM can move beyond managing customer relationships towards community building and support
- Evaluate key vendors and how they are shaping the future of pharmaceutical CRM
Customers who bought this item also bought
CRM in the Pharmaceutical Industry
Pharmaceutical Customer Relationship Management: Developing and Improving CRM
Bringing Drugs to Market The role of CRM in improving sales & marketing (Review Report)
The Oracle CRM Radars: Oracle E-Business Suite CRM, Oracle Siebel CRM and Oracle PeopleSoft Enterprise CRM (Vendor Focus)
Falling Margins in Pharma - Increasing ROI through CRM (Market Focus)
CRM Market 2007-2010
Global CRM, Interactive CRM, and Mobile CRM Initiatives and Forecasts
Insurance Technology - CRM in Global Insurance (Review Report)
Formulating an effective CRM strategy (Strategy Focus)
CRM and the Move to Constituent-Centric Government (Strategic Focus)
Customer Relationship Management (CRM) Software in Germany: A Strategic Reference, 2006
APAC Telecom CRM Market 2008-2011
|
|
|
|
