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The Transforming Global Video Games Market: The Emergence of Next Generation Gaming (Market Focus)
Datamonitor, Dec 2006, Pages: 16
This brief considers the impact of next-generation consoles on the online games sector, assessing whether online services will reach their mass market potential.
Scope of this title:
- Provides an analysis of primary drivers for online games use as well as for the adoption of the next-generation of video game consoles.
- Highlights game types and principle players within the evolving video games market.
- Addresses current growth trends in the console and handheld markets across major geographic sectors.
Highlights of this title:
- Key drivers are spurring the adoption of video games both online and offline. Broadband penetration is prompting the consumption of online material and the use of online social media. Demographics are also shifting with the average gamer being around 33 years old.
- The PlayStation 3, Wii and Xbox 360, dubbed the next generation of consoles, each hold a unique position with regard to console offerings. While Sony and Microsoft aim towards increased functionality as a key driver for adoption, Nintendo look for innovative game play and the elusive fun factor.
- We expect the Sony PlayStation 3 to win the console war in the long term with an install base of around 75 million globally by 2010. The console is not expected to dominate as much as its predecessor, the PS2, due to late launch issues in the PAL region and the early lead of Microsofts Xbox 360.
Reasons to order your copy:
- Understand key drivers for the uptake of next-generation video game consoles including broadband adoption and shifting gamer demographics.
- Gain insight into the lucrative video game console market through the identification of key players and products.
- Forecast uptake in the next-generation home and handheld console market till 2010.
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