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China Dairy Market Report, 2006-2007 (Chinese Version)
Research In China, Dec 2006, Pages: 135
China dairy market has developed into a modern food manufacturing industry with advanced techniques and complete varieties in the past ten years. The total output of milk was 28.648 million tons in 2005, up by 20% over last year, which is 3.3 times than that of 1995. The total industry value of dairy product alone reached RMB 88.67 billion. With the improving living conditions of Chinese people, the dairy consumption market is now getting expanded and matured gradually. China will become the most potential market of dairy products in the world.
The annual world dairy consumption per capita is 100 kg, which is far beyond that of China. Great potential can be seen in Chinas dairy market. With the constantly improved living conditions, it is forecasted that in the next five years such consumption will increase a lot, especially the liquid milk perhaps with an annual growth of 15%. Currently, China dairy consumption per capita is still at a low level with huge potential. Meanwhile, consumption of cheese, cream, blue cheese and butter takes a relatively large part in the total dairy product consumption, while only single variety of dairy products like liquid milk, yoghourt and powder milk are popular in China, which leads to fierce competition in liquid milk and milk powder markets, surging up a constant price war among enterprises.
Currently there are 1600 dairy processing enterprises in China, among which 30% just keep a balance between loss and profit and 30% are in loss. Competition in dairy market tends to be more rampant: price wars can be seen again in the milk products market, fierce competition would happen in the milk source market and marketing strategies are upgrading phase by phase. Such price wars and competition even extend to the secondary and third market among the major enterprises. Meanwhile, foreign enterprises are waging a new round of maneuver in the Chinese market after years of silence. Merger and acquisition in the dairy market will continue and the industry concentration will be further enhanced. Competition in the future will spread to all directions, and more than half of the enterprises will be eliminated by rampant competition by the year of 2010.
In the coming several years, China dairy industry will still be in a phase of resource integration. The Chinese milk market presents great attractiveness for multinational enterprises. Presently, Chinas dairy market is like the twilight before reshuffle. In the next five years, growth index will be kept at least two digits, a rapid growth will still be maintained. In the next ten years, the overall increase will still be seen but with a slowed down growth speed. In the next fifteen years, Chinas dairy industry will keep a balance with the national economy in terms of growth rate. And in the next twenty years, the growth rate will be kept at about 5%. The annual milk consumption per capita is quite possibly to realize 60kg, therefore shortened the gap with that of the world average consumption level.
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