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Viewing report
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Digital Downloading: Music, Movies and TV
eMarketer, Jan 2007, Pages: 16
The majority of all digital content will be distributed over the Internet in the not-too-distant future, and while that process is well under way with music, this year will see the TV and movie industries dip their toes in the digital waters as well. In fact, they may make quite a splash.
Attention: Marketers, Advertising Agencies, Music, Movie, Television, Sports and News Producers, Internet Content Providers, Wireless and Telecoms.
The Digital Downloading report analyzes the impact of digital distribution on the music, movie and television industries.
Are consumers ready to buy digital entertainment content? Yes.
eMarketer forecasts that US consumer spending on digital music, movies and television will approach $7.8 billion in 2010, up from $1.3 billion in 2005.
It is true that restrictive digital rights management (DRM) still casts a shadow over the digital content sector. But lessons—particularly in the online music business—are being learned. Imposing stringent restrictions on how consumers use the digital products they purchase does not secure revenue for the copyright holder, it merely pushes consumers away.
Key questions the 'Digital Downloading' report answers:
-What are the prospects for digital music on both the PC and mobile platforms?
-How does the US digital music market compare globally?
-What are the barriers to a paid online movie and TV download market?
-How many Internet users are paying for non-adult video content?
And many others...
The Digital Downloading report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
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