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Trucks in Japan
Datamonitor, March 2009, Pages: 33

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Toyota (incl. Hino) 20
8.2 Isuzu Motors Limited 23
8.3 Mitsubishi Motor Inc. 25
CHAPTER 9 Market Forecasts 28
9.1 Market Value Forecast 28
9.2 Market Volume Forecast 29
CHAPTER 10 Macroeconomic Indicators 30
CHAPTER 11 Appendix 32
11.1 Methodology 32
11.2 Industry Associations 33
11.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Japan Trucks Market Value: $ billion, 2004-2008(e) 9
Table 2: Japan Trucks Market Volume: Units thousand, 2004-2008(e) 10
Table 3: Japan Trucks Market Segmentation I: % Share, by Volume, 2008(e) 11
Table 4: Japan Trucks Market Segmentation II: % Share, by Value, 2008(e) 12
Table 5: Japan Trucks Market Share: % Share, by Volume, 2008(e) 13
Table 6: Key Facts: Toyota (Incl. Hino) 20
Table 7: Key Financials: Toyota (Incl. Hino) 22
Table 8: Key Facts: Isuzu Motors Limited 23
Table 9: Key Financials: Isuzu Motors Limited 24
Table 10: Key Facts: Mitsubishi Motors Corporation 25
Table 11: Key Financials: Mitsubishi Motors Corporation 27
Table 12: Japan Trucks Market Value Forecast: $ billion, 2008-2013 28
Table 13: Japan Trucks Market Volume Forecast: Units thousand, 2008-2013 29
Table 14: Japan Size of Population (million) , 2004-2008 30
Table 15: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 30
Table 16: Japan Inflation, 2004-2008 30
Table 17: Japan Exchange Rate, 2004-2008 31




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