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Trucks in Hungary
Datamonitor, March 2009, Pages: 35
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Ford Motor Company 20
8.2 PSA Peugeot Citroen S.A. 24
8.3 Volkswagen AG 27
CHAPTER 9 Market Forecasts 30
9.1 Market Value Forecast 30
9.2 Market Volume Forecast 31
CHAPTER 10 Macroeconomic Indicators 32
CHAPTER 11 Appendix 34
11.1 Methodology 34
11.2 Industry Associations 35
11.3 Related Datamonitor Research 35
LIST OF TABLES
Table 1: Hungary Trucks Market Value: $ million, 2004-2008(e) 9
Table 2: Hungary Trucks Market Volume: Units, 2004-2008(e) 10
Table 3: Hungary Trucks Market Segmentation I: % Share, by Volume, 2008(e) 11
Table 4: Hungary Trucks Market Segmentation II: % Share, by Value, 2008(e) 12
Table 5: Hungary Trucks Market Share: % Share, by Volume, 2008(e) 13
Table 6: Key Facts: Ford Motor Company 20
Table 7: Key Financials: Ford Motor Company 23
Table 8: Key Facts: PSA Peugeot Citroen S.A. 24
Table 9: Key Financials: PSA Peugeot Citroen S.A. 26
Table 10: Key Facts: Volkswagen AG 27
Table 11: Key Financials: Volkswagen AG 29
Table 12: Hungary Trucks Market Value Forecast: $ million, 2008-2013 30
Table 13: Hungary Trucks Market Volume Forecast: Units, 2008-2013 31
Table 14: Hungary Size of Population (million) , 2004-2008(e) 32
Table 15: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 32
Table 16: Hungary Inflation, 2004-2008(e) 32
Table 17: Hungary Exchange Rate, 2004-2008(e) 33
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