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Trucks in Australia
Datamonitor, March 2009, Pages: 34

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19

CHAPTER 8 Leading Companies 20
8.1 Toyota Motor Corporation 20
8.2 General Motors Corporation 23
8.3 Ford Motor Company 26
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
9.2 Market Volume Forecast 30
CHAPTER 10 Macroeconomic Indicators 31
CHAPTER 11 Appendix 33
11.1 Methodology 33
11.2 Industry Associations 34
11.3 Related Datamonitor Research 34

LIST OF TABLES
Table 1: Australia Trucks Market Value: $ million, 2004- 2008(e) 9
Table 2: Australia Trucks Market Volume: Units, 2004- 2008(e) 10
Table 3: Australia Trucks Market Segmentation I: % Share, by Volume, 2008(e) 11
Table 4: Australia Trucks Market Segmentation II: % Share, by Value, 2008(e) 12
Table 5: Australia Trucks Market Share: % Share, by Volume, 2008(e) 13
Table 6: Key Facts: Toyota Motor Corporation 20
Table 7: Key Financials: Toyota Motor Corporation 22
Table 8: Key Facts: General Motors Corporation 23
Table 9: Key Financials: General Motors Corporation 25
Table 10: Key Facts: Ford Motor Company 26
Table 11: Key Financials: Ford Motor Company 28
Table 12: Australia Trucks Market Value Forecast: $ million, 2008-2013 29
Table 13: Australia Trucks Market Volume Forecast: Units, 2008-2013 30
Table 14: Australia Size of Population (million) , 2004-2008(e) 31
Table 15: Australia GDP (Constant 2000 Prices, $ billion), 2004-2008(e) 31
Table 16: Australia Inflation, 2004-2008(e) 31
Table 17: Australia Exchange Rate, 2004-2008(e) 32




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