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Trucks in Italy
Datamonitor, March 2009, Pages: 35

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitiutes 20
7.6 Rivalry 21
CHAPTER 8 Leading Companies 22
8.1 Iveco / Fiat 22
8.2 Renault S.A. 25
8.3 PSA Peugeot Citroen S.A 27
CHAPTER 9 Market Forecasts 30
9.1 Market Value Forecast 30
9.2 Market Volume Forecast 31
CHAPTER 10 Macroeconomic Indicators 32
CHAPTER 11 Appendix 34
11.1 Methodology 34
11.2 Industry Associations 35
11.3 Related Datamonitor Research 35

LIST OF TABLES
Table 1: Italy Trucks Market Value: $ billion, 2004-2008(e) 9
Table 2: Italy Trucks Market Volume: Units thousand, 2004-2008(e) 10
Table 3: Italy Trucks Market Segmentation I: % Share, by Value, 2008(e) 11
Table 4: Italy Trucks Market Segmentation II: % Share, by Value, 2008(e) 12
Table 5: Italy Trucks Market Share: % Share, by Value, 2008(e) 13
Table 6: Key Facts: Iveco / Fiat 22
Table 7: Key Financials: Iveco / Fiat 24
Table 8: Key Facts: Renault S.A. 25
Table 9: Key Financials: Renault S.A. 26
Table 10: Key Facts: PSA Peugeot Citroen S.A. 27
Table 11: Key Financials: PSA Peugeot Citroen S.A. 29
Table 12: Italy Trucks Market Value Forecast: $ billion, 2008-2013 30
Table 13: Italy Trucks Market Volume Forecast: Units thousand, 2008-2013 31
Table 14: Italy Size of Population (million) , 2004-2008 32
Table 15: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 32
Table 16: Italy Inflation, 2004-2008 32
Table 17: Italy Exchange Rate, 2004-2008 33




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