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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
John Wiley and Sons Ltd, Jan 2007, Pages: 261
Hypnotic writing is any writing that holds your attention. It is intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service. This definitive guide reveals the tricks of the trade used by writers including information on promoting and selling yourself or your products, targeting your customer, marketing to niche audiences, and creating powerful sales letters, emails, ads, or websites. Using five simple steps, Vitale teaches readers how to create the structure of hypnotic writing. In short, hypnotic writing is accomplished by getting attention, building confidence, stimulating desire, creating urgency, and asking for the order.
Sample chapters include:
- Agatha Christie Proves Hypnotic Writing Exists
- How I Learned the Secret of Hypnotic Writing
- What Every Reader Wants to Know
- A Writing Lesson from the Worlds Greatest Hypnotist
- The One Hypnotic Command That Always Works
- Hypnotic Blogging
- The Hypnotic Writing Formula
Discover the secrets of written persuasion!
'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. Its pure genius.'
—Joseph Sugarman, author of Triggers
'Ive read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.'
—David Garfinkel, author of Advertising Headlines That Make You Rich
'I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joes specialty, Hypnotic Writing is the most important book on copywriting (yes, thats really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.'
—Bob Bly, copywriter and author of The Copywriters Handbook
'I couldnt put this book down. Its eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along.'
—David Deutsch, author of Think Inside the Box
'Hypnotic Writing is packed with so much great information its hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case theres any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, youre going to love it. Just watch and see.'
—Blair Warren, author of The Forbidden Keys to Persuasion
Author information
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called 'the Buddha of the Internet' for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Childrens Memorial Hermann Hospital, and many other small and large international businesses. His past books include Theres a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising.
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