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Wireless Application in European Healthcare IT Markets
Frost & Sullivan, Jan 2007
This Frost & Sullivan research service titled Wireless Applications in European Healthcare IT Markets provides an analysis of wireless technology in the healthcare environment. This study includes a detailed description of key market drivers, restraints and current trends forecast for the time period 2007 to 2013. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: wireless devices, wireless implementation services, wireless infrastructure and wireless software services.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
-Wireless devices
-Wireless implementation services
-Wireless infrastructure
-Wireless software services
Technologies
The following technologies are covered in this research:
-Wireless technology
-Wireless monitoring
Market Overview
Access to Remote Locations Drives Growth of Wireless Applications in European Healthcare
Wireless technology is rapidly gaining significance in Europe and several companies are currently offering wireless-enabled devices and equipment. At present, wireless applications are well-developed and prevalent in certain countries such as Scandinavia, but not so common in other parts of Europe. However, with European governments adopting this technology and encouraging users to do the same, wireless applications in the European healthcare IT markets are poised for exciting growth.
'The most important factor driving growth in these markets is the inaccessibility of certain regions, making wired technology difficult to implement,' notes the analyst of this research service. 'With the need to ensure accessibility in such areas, wireless technology is gaining importance, resulting in improved patient care and increased medical attention.' Moreover, as people are becoming increasingly technology-savvy and aware of the existence of wireless technology, the markets are projected to experience very high growth, thus offering significant benefits to the healthcare sector. Assisting the patient population by bringing medical attention to remote places that would have otherwise been inaccessible, the technology provides patient care and diagnosis in a shorter time at reduced costs. Such point-of-care access to patient data assists physicians in diagnosis, prescribing medication and updating electronic records. This ability to provide improved medical care, while also reducing the workload on doctors and other medical professionals is expected to result in lucrative market opportunities.
Quantifying Benefits of Using Wireless Technology Crucial for Market Growth
'With existing disparities in the healthcare structure between various countries in Europe, the lack of an organised healthcare structure is a major factor hampering market growth,' explains the analyst. 'Yet another challenge is the unwillingness of medical professionals to make use of the technology.' Given the above, holding discussions with various governmental organisations to improve the healthcare structure will prove useful. In addition, quantifying the increase in productivity and efficiency that results from the use of wireless systems is crucial to increased technology penetration and improved market share.
Companies will also need to work proactively to convince customers of the advantages of using such technology-enabled devices. Considering varied adoption rates in different European countries, increasing awareness at grass-root levels and conducting health campaigns to discuss the merits of using the technology for medical causes will also prove essential.
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