|
|
 |
|
Viewing report
|
|
|
|
Ice Creams and Frozen Desserts Market Report Plus 2000
Key Note Publications Ltd, Jan 2000
Ice cream and frozen desserts represent one of the largest packaged grocery sectors. Total retail sales have grown by 16% since 1994, reaching an estimated £1.49bn in 1999.
Ice cream sales have suffered over the past few years owing to poor summer weather, particularly in 1998. However, manufacturers have attempted to deseasonalise the market with the introduction of winter-themed products, and have encouraged year-round sales. Increasing segmentation of the market has occurred, with different products being offered, catering for consumers' specific needs, which have also helped raised consumption levels. Sales of frozen desserts have benefited from the growing trend towards convenience products, with consumers moving to more luxurious, indulgent desserts, and away from the fruity varieties.
The UK ice cream market is extremely concentrated, and is dominated by three major food companies - Birds Eye Wall's, Mars UK Ltd, and Nestlé Ice Cream. All three companies have a wide portfolio of brands, and are prominent in their respective market sectors. The dominant player is Birds Eye Wall's, having over 70% of the wrapped impulse sales, and around 25% of take-home sales by value in 1999. Own-label products dominate the frozen desserts sector, while Sara Lee UK Holdings PLC is the largest branded manufacturer, having over 22% of value sales.
The past year has seen a tremendous increase in new product innovation, as well as record promotional and marketing support by the major ice cream manufacturers, in an attempt to revive lost volumes and increase market share. While impulse sales continued to be affected by the weather, the
take-home sector was boosted by the rising sales of adult premium products, especially in multipacks and tubs. In frozen desserts, convenience and indulgence remain the two key factors influencing new product developments, while the healthy desserts sector also remained buoyant.
A significant development in the ice cream market was the recent ban on freezer exclusivity deals, as practised by Birds Eye Wall's, in the impulse sector. Consequently, this will result in increased choice and competition in the market, thus benefiting both consumers and retailers alike.
The future holds many exciting challenges for ice cream and frozen desserts manufacturers. Strong demand for premium-quality convenience foods will ensure further growth in the medium term. Key Note forecasts that by 2004, total sales will reach £1.65bn.
Customers who bought this item also bought
Ice Creams and Frozen Desserts Market Report Plus 2007
Ice Cream & Frozen Desserts Market Report 2005
Ice Cream and Frozen Desserts in the United States 2008
Ice Creams & Frozen Desserts Market Report Plus 2009
Ice Cream in Hungary
Ice Cream in Argentina
Ice Cream and Frozen Novelties in the United States
Ice Cream in New Zealand
Ice Cream in South Korea
Ice Cream in Saudi Arabia
Ice Creams and Frozen Desserts Market Report 2002
The 2009-2014 World Outlook for Ice Cream and Frozen Dessert Manufacturing
|
|
|
|
