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Viewing report
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Streaming Media Growth and Market Analysis: 2002 vs. 2001
AccuStream iMedia Research, Pages: 285
A comprehensive audio and video streaming media audience and usage analysis of full year 2002 compared to 2001. Full data and audience usage analysis by site, network, channel, aggregator, subscription services.
For video streaming, broadband streams served, narrowband streams served and a complete content category analysis including movies, sports, news, finance and information, Internet TV, general entertainment and music is included.
Total streams served increased by 52.3% in 2002, to 3.9 billion streams
News and information was the most active content segment, with over 1 billion streams served
Music videos was the second most popular content category, with 883.2 million streams served
However, in terms of growth, music videos and music related streaming video grew by 85.5% in 2002 compared to 2001, the highest of any content segment
Total broadband streams served in 2002 are estimated at 2.46 billion video streams, or 62.5% of total streams served
The comparable figure in 2001 was 1.33 billion video streams served, making up about 51.7% of the total market
Sites with primarily broadband content (defined as 100 Kbps encoded streams and above) and traffic delivered approximately 6.89 streams to each unique user per month in 2002
Internet radio averaged 94 million aggregate tuning hours per month in 2002, down by about 6% compared to 2001
There continues to be some fluctuation in growth patterns for Internet radio, and while the slope is generally positive, streaming radio sites and networks continue exit the market or shutter operations completely
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