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Emerging Concepts in Food, Drinks and Personal Care
Datamonitor, Sep 2003, Pages: 97
Introduction:
Emerging Concepts in Food, Drink and Personal Care highlights the latest developments within the consumer packaged goods (CPG) industry. By examining the latest innovations and analyzing the key consumer behaviors associated with it, the report offers unique insights that will guide the new product development process and ultimately improve the chance of successful innovative launches.
Scope:
- Identification of the latest emerging product and marketing concepts and their associated consumer behaviors that offer future growth potential.
- Details of the latest global product launches targeting each concept as well as informative case studies illustrating current strategic approaches.
- Analysis of the increasing synergies between packaged good sectors and the growing potential for cross sector alliances.
- Detailed Action Points pinpointing how to effectively capitalize on each concept as well as principles of best practice to guide new innovations.
Report Highlights:
Research has shown that as much as 90% of all new food and drink products fail to survive more than one year in the marketplace. Effective innovation must center on convenience and health which are the main mega-trends driving the latest emerging concepts in all sectors.
Opportunities exist to target more specific medicinal needs such as hypertension. In addition, mounting consumer interest in the Atkins diet is creating an unmet need in many food and drink categories and blurring boundaries between CPG markets are creating new opportunities for manufacturers such as food products offering beauty benefits.
Other key concepts presenting numerous opportunities include gourmet express dining, service and retail channel blur, natural ingredients and regional products and numerous sub-concepts in personal care such as pseudo-botox treatments, male cosmetics and new cosmetic ingredient innovations.
Reasons to Purchase:
- Generate new ideas for NPD and creative marketing campaigns by learning from the innovators and gaining access to detailed actionable recommendations.
- Understand both the opportunities and threats emanating from growing synergies and the blurring of traditional boundaries between CPG sectors.
- Improve your chances of innovation success by understanding key consumer trends and bolster your product portfolio by targeting under-exploited areas.
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