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Advertising in Canada
Datamonitor, Dec 2008, Pages: 31
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 21
7.1 Cossette Communication Group Inc. 21
7.2 Omnicom Group Inc. 22
7.3 Interpublic Group of Companies 24
CHAPTER 8 Distribution 26
CHAPTER 9 Market Forecasts 27
9.1 Market Value Forecast 27
CHAPTER 10 Macroeconomic Indicators 28
CHAPTER 11 Appendix 30
11.1 Methodology 30
11.2 Industry Associations 31
11.3 Related Datamonitor Research 31
LIST OF TABLES
Table 1: Canada Advertising Market Value: $ million, 2003-2007 9
Table 2: Canada Advertising Market Segmentation I: % Share, by Value, 2007 10
Table 3: Canada Advertising Market Segmentation II: % Share, by Value, 2007 11
Table 4: Canada Advertising Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Cossette Communication Group Inc. 21
Table 6: Key Facts: Omnicom Group Inc 22
Table 7: Key Financials: Omnicom Group Inc 23
Table 8: Key Facts: Interpublic Group of Companies 24
Table 9: Key Financials: Interpublic Group of Companies 25
Table 10: Canada Advertising Distribution: % Share, by Value, 2007 26
Table 11: Canada Advertising Market Value Forecast: $ million, 2007-2012 27
Table 12: Canada Size of Population (million) , 2003-2007 28
Table 13: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 28
Table 14: Canada Inflation, 2003-2007 28
Table 15: Canada Exchange Rate, 2003-2007 29
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