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Media in China
Datamonitor, Dec 2008, Pages: 32

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 15
5.4 New Entrants 16
5.5 Substitutes 17
5.6 Rivalry 18
CHAPTER 6 Leading Companies 19
6.1 People’s Daily 19
6.2 China Publishing Group 20
6.3 Time Warner Inc. 21
CHAPTER 7 Market Forecasts 28
7.1 Market Value Forecast 28
CHAPTER 8 Macroeconomic Indicators 29
CHAPTER 9 Appendix 31
9.1 Methodology 31
9.2 Industry Associations 32
9.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: China Media Industry Value: $ billion, 2004-2008 (e) 9
Table 2: China Media Industry Segmentation I: % Share, by Value, 2008 (e) 10
Table 3: China Media Industry Segmentation II: % Share, by Value, 2008 (e) 11
Table 4: Key Facts: People’s Daily 19
Table 5: Key Facts: China Publishing Group 20
Table 6: Key Facts: Time Warner Inc. 21
Table 7: Key Financials: Time Warner Inc. 27
Table 8: China Media Industry Value Forecast: $ billion, 2008-2013 28
Table 9: China Size of Population (million) , 2004-2008 (e) 29
Table 10: China GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 29
Table 11: China Inflation, 2004-2008 (e) 29
Table 12: China Exchange Rate, 2004-2008 (e) 30




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