|
|
 |
|
Viewing report
|
|
|
|
Sports Clothing and Footwear Market Report
Key Note Publications Ltd, Jan 2000
Although the `athleisure' look is no longer at the height of fashion, sportswear has been firmly established in the clothing and footwear markets since the 1980s. Sales of both sports clothing and footwear declined in 1999, with the total market valued at an estimated £3.65bn. However, it does continue to account for 14.6% of all clothing and footwear purchased in the UK.
Sales within the market are dominated by leisurewear bought by non-participants, although sports participation does have an influence on the popular designs. Outdoor products remain popular. Replica football kits form a major sector, and other activities such as road-running and fitness training have periods of popularity, influencing the ranges in the stores.
Sportswear is a globalised industry, with production centred in the Far East, and three big brands dominating worldwide sales - Nike and Reebok from the US, and adidas from Europe. Other brands are more specialised, the UK's leading indigenous companies being led by Umbro, Hi-Tec Sports and subsidiaries of Pentland Group (Mitre, Speedo, Berghaus and Ellesse).
High Street retailing has been forced into consolidation because there are too many small sports shops, with two large retailers emerging - JJB Sports PLC (leading for sports fashion) and Blacks Leisure Group PLC (leading in outdoor retailing). Both retailers and manufacturers are exploring the potential of electronic commerce (e-commerce), since sportswear and the Internet appeal to the same target market.
Current fashion trends have moved away from the `sporty look', but sports clothing and footwear are expected to retain their position in the consumer wardrobe. The demand for a healthy lifestyle is also permanent, although there is a steady shift towards personal keep-fit activity and away from competitive and team sports. The sports clothing market is forecast to reach £3.25bn by 2004 at current prices, while the footwear market is predicted to increase to £1.5bn.
Customers who bought this item also bought
Sports Clothing and Footwear Market Report 2009
Sports Clothing & Footwear Market Report 2005
Sports Clothing and Footwear Market Report 2003
Sports and Fitness Clothing - Global Strategic Business Report
Sports And Fitness Clothing - A Global Market Perspective
UK Sports Retail 2008
Clothing & Footwear Industry Market Review 2008
Sports Market - Market Review 2008
Sports Market - Market Review 2007
UK Clothing and Footwear Market Review
Sports Equipment Market Report 2007
UK Footwear Retailers 2009
|
|
|
|
