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The Scandinavian Market for Non-Dairy Drinks
Organic Monitor, July 2003, Pages: 138
Marketing and NPD Driving Sales Growth
Sales of non-dairy drinks are increasing at a fast rate in Scandinavia on the back of marketing efforts of the retailers and new product launches.
Scandinavians are the largest milk drinkers in Europe however the rising incidence in food allergies and growing awareness of the health benefits of dairy alternatives are stimulating consumer demand. The supermarkets are responding to this by broadening their range of non-dairy products and stepping up marketing activities.
High market growth rates have encouraged a number of Scandinavian companies to start production of non-dairy products. The leading producers are based in Sweden, which is the source of about two-thirds of the oat drinks sold in Europe. Companies are focusing on New Product Development (NPD) to increase sales with a number of novel oat drinks launched in the last year.
The Norwegian market is poised to show the highest growth in the coming years. Norwegian revenues are projected to double between 2003 and 2009 as retailers roll out non-dairy drinks in their stores to cater to the growing number of consumers suffering from lactose intolerance.
This report analyses the soya drinks, oat drinks, and rice drinks segments in each Scandinavian country. Information includes market sizes (volumes and revenues), market growth forecasts (2003-2009), and market shares of the leading producers. Profiles of the leading companies and retailers are given as well as pricing analysis, distribution trends, and sales breakdown by channels.
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