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Viewing report
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Wireless Streaming Media: Hard Numbers on Supply and Demand
Datacomm Research Company, Jan 2002
3G wireless operators that don't deliver the right content risk losing the battle for high-margin subscribers. This report provides detailed and up-to-date information on streaming content producers, distributors, audiences, and investment. The result of a collaborative effort with Accustream iMedia Research, the report is designed to assist wireless operators and their vendors as they make crucial decisions regarding target customers, strategic partners, and business models.
Wireless Streaming Media: Hard Numbers on Supply and Demand includes an Executive Summary identifying the key opportunities and challenges, the true cost of wireless data, and the wireless strategies of key players such as Microsoft, Real Networks, and America Online. The Infrastructure Investment section provides detailed information on new investments in streaming content delivery. The Streaming Content section provides extensive data on the top streaming Internet sites, destinations, and aggregators.
Additional conclusions found in Wireless Streaming Media: Hard Numbers on Supply and Demand:
Top video sites include AOL, Real Networks, Cnet, iFilm, and WWF.com. The top ten sites delivered nearly 143 million streams in February 2002. The top audio sites include Shoutcast, Real Networks, Yahoo Broadcast, MusicMatch, and Spinner.com. The top ten audio networks delivered over 64 million tuning hours in February 2002.
Streaming audio may initially fare better over wireless networks than video, because audio requires less bandwidth and does not require expensive and power-consuming, high-resolution displays. Ultimately, the ability to 'tune in' to a news conference or watch a favorite sports team while mobile will prove an irresistible temptation.
Research shows audiences are most interested in news, sports, music, film, general entertainment, Internet TV, and finance. Internet radio is a potential gold mine for wireless access, because it allows access on-demand to thousands of channels and even the user's online music collection.
A seesaw battle is expected between subscription-based and advertising-subsidized content. Internet streaming is growing briskly. Wireless operators must quickly identify the right target customers, strategic alliances, and business models if they are going to grab onto the Internet's streaming content coattails.
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