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Stationery and Greeting Card Report, 2003: The Market, The Competitors, The Future Trends
Unity Marketing, July 2003, Pages: 200
Does your company target the stationery or greeting card market? Do you want to increase your company's share of the consumer's spending on cards and stationery? Do you need to know the future trends in the stationery and greeting card market so that you can plan more effectively? Then you need this insightful report from luxury-marketing expert Pam Danziger. Based upon the results of the latest surveys among the stationery market's key constituents- stationery and greeting card consumers and stationery companies-this in-depth report provides the fact and figures you need to develop winning marketing and business strategies. Written for anyone and everyone that sells greeting cards, stationery and scrapbooks, from marketers, advertisers, retailers, service providers, this report is an essential business planning tool to understand the dynamics of the stationery and greeting card market, today and into the future.
This report of the social expression, greeting card, stationery, and paper products is based upon the results of primary research conducted among companies producing greeting cards, stationery and paper products, and greeting card and stationery consumers. It seeks to answer the following questions about the greeting card, stationery, and paper products market:
* What is the overall size of the greeting card and stationery market? What is its growth history and what is its anticipated future growth?
* What are the leading channels of distribution of social expression products? Who are the top competitors selling greeting cards and stationery
today?
* Who is the target consumer for social expression products? What are the demographics of those consumers? Where do they buy greeting cards and stationery? How much do they spend? And most importantly, what motivates them to buy?
* What are the trends in greeting cards sales? How can greeting card companies and marketers maximize their sales and success in the retailchannel?
* What are the pricing trends for social expression products?
* Which companies are the market leaders? What distinguishes their product lines and their branding strategies? What makes them successful?
* What are the trends that are changing the market for social expression products? What trends will have the most effect on the future of the
industry?
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